‘Amazing to see how content can be manufactured from one desk in today's world’
Puneet Dua, the Co-Founder and CMO of SportsBaazi, spoke at the Pitch BrandTalk summit about why brands should look beyond performance marketing and experiment more with content and platforms
At Pitch BrandTalk, industry experts deliberated on what's really working for them in this cluttered world of marketing wherein every brand is trying to captivate audiences. One such session was by Puneet Dua, Co-Founder and CMO at SportsBaazi, in which he spoke about why brands should look beyond performance marketing and have a more content-led and product-led approach.
Dua gave several suggestions on how brands should go about the digital space and create a loyal community for themselves and how to achieve product-driven growth. "What's a complete user experience, there is a benchmark for any and every interaction," he remarked.
Dua also spoke about value volume experience. "Whenever someone is putting in money for insurance, commodities, etc, the first thing they think about is the benefit they will get out of it. Second is how many other people are playing this game so the volume and after these two points are complete then comes the experience."
He further talked about his love for content-led approaches. "I really love experimenting with content and creating new things. The digital space is growing at a fast pace. It's a great thing to see AI tools helping everyone. It's amazing to see how content can be manufactured from one desk in today's world."
Dua also noted that apart from push ads and performance marketing, one of the things that brands are overlooking are some platforms which are working great but are underrated. He said, "YouTube gives you a chance to be authentic. Telegram and YouTube are very underrated. Google and Meta ads are pushing me away from the brand rather than pushing me, so you have to do thorough research on what works out for you. Telegram and Discord are very urban but they are catching up."
While concluding his session, Dua said that product and content should go together - wherein brands should build Alpha products with the help of people. "Build alpha content, and learn the art of failing for a stronger punch next time."
