Archies celebrates Daughters Day with #BeThereForHer campaign

It encourages parents, guardians, siblings, and friends to be a source of support, encouragement, and inspiration for the young girls and women

by e4m Staff
Published: Sep 20, 2023 3:04 PM | 1 min read

Archies, a gifting brand, has announced its exciting Daughters Day campaign, #BeThereForHer. This initiative aims to celebrate the unique bond between parents and daughters while fostering gender equality, empowerment, and love.

“#BeThereForHer is not just a campaign; it's a movement. It encourages parents, guardians, siblings, and friends to be a source of support, encouragement, and inspiration for the young girls and women in their lives. By participating in this campaign, you can make a positive difference and help girls realize their full potential,” read a press release.

“This campaign aligns perfectly with Archies' core values of celebrating life's extraordinary moments and forging profound connections. #BeThereForHer represents Archies' commitment to creating a world where every girl can pursue her dreams without any limitations,” the release mentioned.

“We believe that every daughter is a beacon of hope and strength, and it's our responsibility to stand by their side,” said Varun Moolchandani, Executive Director at Archies. “With the #BeThereForHer campaign, we hope to inspire families and communities to create a world where girls can achieve their dreams without any limitations.”

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Published On: Sep 20, 2023 3:04 PM

Tags Archies daughter s day BeThereForHer