With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers, the report noted
India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries
Jain has been associated with Volvo Cars since 2017; he was earlier with Volvo Car India for five years
The TVC portrays reactions that unfold when people snack on to the Sizzlin' Hot range
The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%
Our two cents on the latest Lay's ad for the IPL season
Guest Column: Amit Mehta, Country Manager (South Asia), Malaysia Airlines, writes as countries regain post-pandemic momentum airlines are highlighting commitment to ensuring seamless experiences
The campaign film is called Too Hot To Stop
Brand ambassadors Alia Bhatt & Siddhant Chaturvedi share posts with light-hearted videos
Lay’s is also engaging with influencers for the campaign
The streaming platform has over 280Mn monthly active users in India
In a joint statement, Reliance Jio and Google said that JioPhone Next is in advanced trials and will be rolled out before Diwali
Set in a relatable home arrangement, the film reminds consumers why they should stay home and have ‘Ghar Par Lay’s, Always'
Astro Malaysia has been named the official distributor
Film brings together brand ambassadors Ranbir Kapoor and Bipasha Basu
HT Health Shots, the health and wellness wing of HT Media, partners with Radio One to launch ‘She Slays’, an ode to powerful women who have overcome all odds and emerged triumphant
Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore
The TV campaigns, developed by the WPP team at Mindshare, VML and Wunderman Thompson, promote an initiative with Airtel offering a special digital experience for prepaid customers
Over 100 art pieces have been contributed by artists & celebs to support the unsung heroes like farmers, truck drivers, shopkeepers and many more
Flipkart, Dunzo, Whisper, Cadbury, Vistara and many others respond to the LAY’S Heartwork initiative in a fun engagement
As part of the special initiative, hygiene kits will be distributed to over 40,000 families
The campaign has been created by Wunderman Thompson
From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty
Raval was previously associated with Kotak Mahindra Bank for 10 years where he was the communications lead for their Bank & Capital Markets verticals