Brands’ ‘cool mom’ Kajol turns 50

Known as a fire-brand performer who lights up the screen, actor Kajol turns 50 today. She first appeared on the silver screen in 1992, made an iconic pair with Shahrukh Khan, resumed acting after a break but captivated cine-goers every time.

With such a public persona, it is not surprising that Kajol has been a sought-after brand ambassador. In the mid-2000’s, she made one half of a power couple with husband Ajay Devgn. She had an enviable roster of brands to her name - Pepsi, Olay, Whirlpool, Knorr, Kellogg’s Chocos, Kwality Walls Ice Cream, Tata Salt, Dettol, Yakult, Joyalukkas Jewellery, Alpenlibe, Colgate and Google Pay, Bournvita among many others. 

On the occasion of her birthday, e4m looks at the various advertisements she has appeared in over the years. 

Kellogg’s Chocos 

The latest campaign featuring Kajol was released by Kellogg’s a couple of weeks ago. In the 30-second-long film, the actress pulls off a whole bunch of expressions, something that has become her USP as well as a much memed trait. 

Tata Salt 

Another one of the recent endorsements of the actress was for Himalayan rock salt from Tata Salt. 

Google Pay 

This is an example of an endorsement where the brand brought her in to increase consumer confidence, in the age of online frauds. 

Dabur Odomos 

This one shows her as a woman who balances all aspects of her life. Talking to her on-screen younger sister from a film set about the health of her nephew, she announces the launch of a new product. 

Kwality Walls

This ad from last year shows Kajol in her fun, cool mom avatar as she plays mother to a teenaged daughter, fighting the ghosts of the winter's past. 

Whirlpool 

Among the brands that signed on Kajol with her husband Ajay Devgn in a series of ads showing them living a life of domestic bliss was appliance brand Whirlpool. This was a long-standing association for the couple who appeared in several ads for the brand between 2005 and 2007. 

Lifebuoy 

Similarly, Lifebuoy had the couple as joint brand ambassadors. Some of them also had them play parents to children. While the couple last appeared together in the brand’s adverts in 2020, Kajol has been individually involved with the hand wash and hygiene promoting initiatives even afterwards. 

Alpenlibe 

When Kajol made her second comeback post motherhood in 2008 with hubby Ajay’s directorial debut, ‘You, Me aur Hum’, a whole bunch of brands that she was endorsing were also placed within the movie. One of them was the candy brand Alpenlibe with which the actress had had a long association by then (along with a CGI alligator as her co-star!) 

Pepsi

Like in the movies, Kajol’s collaboration with Shah Rukh Khan gave us one of the most memorable moments in the ad world, too. Along with their Kuch Kuch Hota Hai co-star Rani Mukherjee and the future superstar Shahid Kapoor who was then a teenage model, she appeared in a two-part commercial for Pepsi in 1999. It was one of the first ad films that Kajol appeared in. She had a badass entry as a motorcyclist clad in a leather jacket. The ad also gave us the most well-known tagline of the brand - Yeh Dil Mange More.