Brands get creative on social media for International Men's Day 2019

Today, on the occasion of International Men’s Day, brands have opted to woo their customers with the theme 'Making a Difference for Men and Boys'. With the male products segment growing by 45 per cent in India, as per the ASSOCHAM survey, brands appeal to focus on promoting the need to value men and boys and help people make practical improvements in men's and boy's health and well-being. Following these lines, several brands across categories are engaging with their audience through interactive campaigns and social media creatives.

Interestingly, it's not just the men’s brands but even others across categories that are making the best of the opportunity. Let’s take a look at how brands are celebrating International Men’s Day for their online audience.

Playgard Condoms

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This #InternationalMensDay, let's take a 'minute' to thank the men for being who they are. #InternationalMensDay2019 #MensDay #Men #PlaygardCondoms

A post shared by Playgard Super Dotted Condoms (@playgardcondoms) on Nov 18, 2019 at 9:40pm PST

Tata Sky

Beardo

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Since it's #InternationalMensDay today, we thought at least now the truth should be out! ?

A post shared by Beardo (@beardo.official) on Nov 18, 2019 at 9:27pm PST

MensXp

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If only we were this lucky on #InternationalMensDay!

A post shared by MENSXP (@mensxpofficial) on Nov 18, 2019 at 6:30pm PST

Business Insider

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Here's wishing all the men who lead by example. . . . #MensDay2019 #HappyMensDay #internationalmensday2019 #InternationalMensDay

A post shared by Business Insider India (@businessinsiderin) on Nov 18, 2019 at 10:13pm PST

Bonjour

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Happy International Men's Day to all the wonderful Men around. Stay blessed plus well-dressed! . . #InternationalMensDay #InternationalMensDay2019 #BonjourWishes #BonjourSocks #Bonjour

A post shared by BONJOUR SOCKS (@bonjour_socks) on Nov 18, 2019 at 11:52pm PST

The Philippine Star

Today is #InternationalMensDay2019.

Let us continue to create inclusive community for everyone, embrace diversity, hear each other's stories, say no to discrimination against men and promote basic humanitarian values. pic.twitter.com/x6noF3Z5iO

— The Philippine Star (@PhilippineStar) 19 November 2019

GATSBY India

A day dedicated to all the men out there! Gatsby India wishes you all a very Happy #InternationalMensDay.#MensDay2019 #InternationalMensDay2019 pic.twitter.com/tqEb7Nz5Jr

— GATSBY India (@gatsbyindia) 19 November 2019

Red Chillies Entertainment

Appreciate them. Thank them. Love them! ?#InternationalMensDay #InternationalMensDay2019 pic.twitter.com/nod5b615cR

— Red Chillies Entertainment (@RedChilliesEnt) 19 November 2019

Manforce Condoms

Be responsible with Manforce Condoms.#InternationalMensDay #InternationalMensDay2019 #ManforceCondoms pic.twitter.com/YccQd7Vbmt

— Manforce Condoms (@ManforceIndia) 19 November 2019

Fox Star Hindi

Listen up boys of tomorrow: you can look up to women of today. Here’s to breaking stereotypes on. #InternationalMensDay ? pic.twitter.com/mOXWSHNMWM

— Fox Star Hindi (@foxstarhindi) 19 November 2019

Saregama

Mard ko dard hota hai. Show your support for men’s health, grow a Mo. #InternationalMensDay #Movember pic.twitter.com/LpMrNcq2ge

— Saregama (@saregamaglobal) 19 November 2019

Tanishq

What’s the perfect accessory for the man that you are? Tell us a bit about your lifestyle and let our Discovery Guide help you figure that out.
Try now: https://t.co/BwitMfqYCw#AveerFromTanishq #InternationalMensDay2019 pic.twitter.com/91A5G32GcB

— Tanishq (@TanishqJewelry) 19 November 2019

Archies

#InternationalMensDay
Men aren't always tough, they don't have to be. This International Men's Day, let's cherish their emotional side and not expect them to be always tough.#ArchiesOnline #MensDay #MentalHealth #Emotions #men pic.twitter.com/NFftDKfTAa

— Archies (@Archies_Online) 19 November 2019