PV Sindhu has become a star in the sporting world and on social media too.
Ever since her victory over Japan’s Nozomi Okuhara to become the first Indian to win a gold medal at the BWF World Championship, Sindhu has been trending on social media. From brands to Twitteratis, the Internet hasn’t been able to take the athlete out of their mind.
While Sindhu's brand value is already soaring, now labels like Nature’s Basket, FilterCopy, StarQuik, Finolex and Kaya are perfectly cashing in on the opportunity. Twitter is also going gaga about Sindhu’s commendable performance.
Take a look at how brands and the Twitterati are making best out of Sindhu’s victory:
Filter Copy
Nature's Basket
View this post on InstagramCongratulations on bringing home the gold with 21-7! #BWFWorldChampionships @pvsindhu1
Omkar Joshi, Executive Creative Director & Business Head, Schbang, talked about the new trend of cashing in on such important moments. Sharing his thoughts on how brands are making the best out of this victory, Joshi says it’s a smart and easy way for a brand to slide into larger conversation pools. The impact is an organic engagement and ensures that social media algorithms support your content for greater reach.
“The bigger picture is it allows a brand to stay top-of-mind. And "jo dikhta hai, woh bikta hai", he said.
Subrata K C Sharma, COO, Brigade Commercial, says being a niche commercial real estate brand it has found ways to get spontaneous reactions and start the right conversations.
"Moment marketing is trending at present. It allows brands to get creative and stretch the boundaries which may be difficult to do so in the course of usual brand communications. If a brand can reach out to a consumer, invoke emotions and make them feel good, the brand is a strong one. Brands are built, not by extensive marketing activities or by reaching out to the masses, but when the consumer starts believing in its ideologies,” he added.
Even on Twitter, from top politicians to Bollywood actors Sindhu has received a lot of appreciation.
Finally!!!!!
— taapsee pannu (@taapsee) August 25, 2019
Ladies and gentlemen , let’s welcome the new world champion @Pvsindhu1 !!!!!
It’s THE GOLD finally!!!!!!
????????????????????#BWFWorldChampionships2019 pic.twitter.com/7d1ic0y79o
. @Pvsindhu1 creates #history by becoming 1st Indian ever to win at the World #Badminton C’ships.
— Kiren Rijiju Office (@RijijuOffice) August 25, 2019
She beat Japan’s @nozomi_o11 21-7, 21-7 in the women’s singles final, held today. @KirenRijiju congratulates the World Champion for bringing glory to India.