Changing homes, changing lives: Magicbricks on real estate’s next phase
From verified data to VR tours, Prasun Kumar, CMO, Magicbricks, explains how the brand is redefining home search and why address is more than just a location
Magicbricks, India’s leading real estate platform, has launched its latest brand campaign ‘Pata Badlo, Zindagi Badlo’, voiced by the legendary Javed Akhtar. Rooted in deep consumer insight, the campaign highlights how a change in address often reflects a shift in one’s life journey — symbolising growth, aspiration, and emotional transformation. From first-time homebuyers to families upgrading their lifestyle, the narrative speaks to the heart of every Indian looking to build a better future.
In this detailed conversation, the brand walks us through the inspiration behind the campaign, the creative collaboration with Javed Akhtar, and Magicbricks’ efforts to offer verified, transparent, and immersive property solutions to consumers across the country.
