Coca-Cola India shines with 6 metals at Indian Marketing Awards 2023
The brand won 2 golds and 4 silver metals across categories for their outstanding work
The exchange4media Group hosted the 10th edition of the Indian Marketing Awards (IMA) on Friday, February 2 at Taj Santacruz, Mumbai. The awards night celebrated several brands and agencies for their outstanding work, creativity and innovation. The Indian Marketing Awards honour organizations, individuals, and teams that have attained remarkable accomplishments through innovative marketing strategies.
At the dazzling awards night, Coca-Cola India Private Limited won a total of 6 metals across categories. The brand won 2 golds and 4 silver metals for their exemplary work in the marketing sphere.
The Thums Up campaign provided exclusive access to Toofani match moments via the innovative ‘Stump Cam’. The brand launched exclusive 'StumpCam' match footage – to provide audiences with exclusive access to match footage and content. The brand adopted a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign. The campaign, which features renowned cricketers and superstar bowlers Jasprit Bumrah, Umran Malik, and Brett Lee, was aimed to amplify Thums Up’s new 'Stump Cam' offering, which will offer a thrilling view into exclusive ’Toofani’ match moments, straight from the pitch.
The awards night recognised and celebrated the best in the marketing industry and felicitated brands and agencies for their path-breaking works across diverse categories.
This year, the IMA 2023 jury was chaired by CK Venkataraman, Managing Director, Titan Company. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
The event was powered by Laqshya Media Group while Mobavenue was the growth partner.
