e4m-HT Media Brand Studio Webinar to be held today

The much-awaited webinar by HT Media Brand Studio in association with exchange4media Group will be held today, March 7. The virtual webinar, which will start from 4 pm onwards, will see the coming together of esteemed experts from the advertising and marketing ecosystem who will delve into the realm of storytelling fused with data-driven insights. At the exclusive webinar, experts will share insights on the topic ‘What Makes a Story Great: The Power of Data-Driven Narratives’ moderated by Saurabh Sharma, Vice President & Head, HT Brand Studio. The theme of the roundtable serves as a roadmap for businesses seeking to thrive in today's competitive market landscape.

During the panel discussion, the experts will shed light on the key milestones and trends that have shaped the growth of data-enriched storytelling approach, navigate the balance between emotional appeal & data-infused elements, explore how AI is being integrated into data-driven narratives, the impact of AI on personalization, content generation, user engagement, and more. The webinar is a perfect opportunity for marketers to engage in dynamic discussions, network with like-minded individuals and gain actionable insights that can help businesses grow.

At the exclusive webinar, the speakers will share effective strategies that will help brands unlock their full potential by blending the art of storytelling with data analysis. The leaders will explore the transformative potential of data-driven narratives in captivating and engaging audiences across diverse platforms.

Through initiatives like ‘What Makes a Story Great: The Power of Data-Driven Narratives’, HT Media empowers others to tell impactful stories. The webinar aims to help business leaders with insights needed to navigate the challenges and opportunities that lie ahead. Through case studies and real-world examples, the speakers will discuss how to infuse their narratives with credibility, relevance, and emotional resonance, thereby leaving a lasting impact on their target audience.

The speakers of the panel discussion are:

• Hari Krishnan, Managing Director, Content & Marcomm, Publicis Groupé - Publicis
• Averill Sequeira, Head - Creative Futures, EssenceMediacom
• Dheeraj Kummar, National Creative Director, Motivator
• Prachi Narayan, Senior Vice President, Head of Content, Havas Play
• Saurabh Sharma, Vice President & Head, HT Brand Studio (Session Chair)