e4m IDMA 2024: Blue Star Limited takes home gold metal for its 1.2 ton AC campaign
The brand won the gold metal under the ‘Best PPC’ category
The 15th edition of the Indian Digital Marketing Awards (IDMA) was held on July 19 in Mumbai in the presence of industry luminaries and top leaders from the digital sphere. At the awards night, Blue Star Limited bagged a gold metal for its ‘Blue Star Air Conditioner - 1.2 Ton on Amazon’ campaign. The brand won the gold metal under the ‘Best PPC’ category. The media campaign was executed by Madison Media.
The awards honoured the exemplary work done by brands and agencies in the digital media ecosystem and were celebrated for their innovation and creativity in curating impressive campaigns.
The key objective of Blue Star’s campaign was aimed to capitalise on Diwali sales, increase market share, achieve sales records, and boost brand recognition during Amazon's great Indian festival sale. The brand targeted potential customers searching for ACS through searching for brand, generic, and competitor keywords. The search campaign was complemented by display campaign on Amazon to retarget product page visitors.
The brand witnessed outstanding results driven by the campaign. Blue Star Limited’s 1.2 ton AC was the top with ‘best sellers’ ranking on Amazon in that category. Additionally, it was the most clicked product on 65% of the top high-volume keywords.
At the spectacular awards night, top brands and agencies from the marketing and advertising world bagged metals for their outstanding work. The e4m IDMA 2024 jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The winners of the Indian Digital Marketing Awards were selected across eight prime categories - Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.
