e4m IDMA 2024: Mahindra & Mahindra bags gold for its Bolero Maxx Pik-up campaign

The 15th edition of the Indian Digital Marketing Awards (IDMA) on July 19 honoured the outstanding work done in the digital media ecosystem. The awards night celebrated the brands and agencies for their innovation and creativity in curating insightful and impressive campaigns.

Among the top brands that took home gold metals was Mahindra & Mahindra that bagged the gold metal for its ‘Mahindra Bolero Maxx Pik-up launch’ campaign. The brand bagged the award in the ‘Campaign with the Best ROI’ sub-category. The media campaign was executed by Hansa customer equity.

At the spectacular awards night, top brands and agencies from the marketing and advertising world bagged metals for their impressive marketing strategies. The ‘Mahindra Bolero Maxx Pik-up launch’ campaign described the vehicle as the one which comes with max comfort, max safety, max power and max mileage.

The brand focused and worked on the core pillars of the automobile industry – the data, awareness building and call centre. This was done through AI-driven segmented data campaigns, gamification with core objectives of brand awareness and specialised outbound calling force. Powered with intelligence, the campaign worked wonders and the engagement ratio was doubled. The gamification campaign boosted leads and gave the brand the much-awaited results.

The Indian Digital Marketing Awards recognise and celebrate the exceptional work and achievements of brands and agencies across eight prime categories, which are further divided into several sub-categories. The major categories include Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.

The e4m IDMA 2024 jury this year was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.