e4m-MiQ roundtable: Experts to dive deep into data-driven programmatic media solutions
At the roundtable on July 21, industry heads will discuss opportunities and challenges in the AdTech space, driving sales by using real-time data and more
India has witnessed significant growth in programmatic advertising in recent years, fuelled by a number of factors like technological advancements, rapid data penetration, digitalization, and a boom in e-commerce. The digital advertising market in the country has been growing rapidly, and programmatic advertising plays a significant role in this growth. The evolving digital landscape has presented independent media agencies with opportunities and challenges. To explore the programmatic world further and help independent media agencies with data-driven programmatic solutions, MiQ Digital in association with the exchange4media Group will be hosting an insightful roundtable on July 21 in Mumbai.
The world is going programmatic at an incredible pace, and advertisers are recognizing the benefits of programmatic solutions in terms of cost-effectiveness, better ROI, and performance optimization. At the roundtable, leaders from India’s top digital indies will discuss strategies, benefits and success stories of data-driven programmatic solutions and custom analytics that can deliver client success and business growth.
The MiQ Digital Indies roundtable will include a mix of standalone speakers and panel discussions. Founders and Leaders of top independent digital media agencies will discuss topics like opportunities and challenges in the digital marketing and advertising landscape, how brands and advertisers can use real-time data analytics to drive marketing outcomes, and scaling growth with data-driven programmatic solutions. The experts will delve deeper into the tactics to scale performance and branding campaigns, leverage data partnerships across the AdTech ecosystem, and gain actionable insights from industry experts to drive success in an increasingly competitive marketplace.
The event will kick off with a welcome address by Neeta Nair, Associate Editor, exchange4media Group. Following the welcome note, Siddharth Dabhade, MD, MiQ, will share insights on the topic ‘Scaling Growth with Data-Driven Programmatic Solutions’. Manas Gulati, Co-Founder & CEO, #ARM Worldwide will speak on the topic ‘Powering Performance Campaigns with Analytics and Insights’ and will share the success story of a leading financial servicing company in India. Gulati will be followed by Brijesh Unyal, Joint MD, Ethinos, who will share the success story of the launch of an electric vehicle and throw light on the topic ‘Using Real-Time Data and Dynamic Creatives to Drive Sales’.
Concluding the power-packed evening will be a panel discussion on the topic ‘Opportunities and Challenges in Digital Advertising Today’. The panellists include Amitek Sinha, Co-Founder & COO, ET Medialabs, Amit Monga, Co-Founder, ANS Commerce, - Ankush Vij, Sr. VP-Media, Hashtag Orange, Aanchal Arora, Founder & MD, 1702 Digital, Brijesh Munyal, Jt. MD, Ethinos, Himanshu Arora, Co-Founder, Social Panga, Jigar Zatakia, Founder & CEO, FirstEconomy, Manas Gulati, Co-Founder & CEO, #ARM Worldwide, Siddharth Pednekar, Sr. VP - Growth & Strategy, BC WebWise, Sanjay Mehta, Joint CEO, Mirum India and Vikas Chawla, Co-Founder & Director, Social Beat. The session will be moderated by Neeta Nair.
