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While the industry is fixated on what the merged Omnicom-IPG entity would look like in the near future, one of the agencies under the Omnicom umbrella is quietly working on strengthening its foundation, forging partnerships through a sharp focus on business outcomes, with its much celebrated ‘challenger’ mindset.
The agency in India has time and again demonstrated work rooted in very clear human insight, be it for Skoda, Acko or Audi. Eileen Ooi, CEO, APAC at PHD who was recently in India says “Monaz (Todywalla) has built a great culture here and I can feel the energy, and passion just by being here. Even the clients are singing praises of the agency, so from a regional perspective, these are always great market visits.” Some of PHD’s long standing clients in India include HP, Volkswagen Group, Eicher Motors (Royal Enfield), HSBC etc.
The year 2024 has been a good indicator for how far PHD has come in India. The COMvergence rankings for the year placed it in the list of top three media agencies on the basis of new business wins, even as the first half of 2024 saw PHD topping the same list. Some of the accounts won by the agency in India recently include Atomberg, OpenAI, Watertec India etc. It has certainly kept up the momentum even though the H1 2025 COMvergence report saw the agency drop to fourth place in India with an estimated new business wins amounting to $14 million.