eBay launches seller-driven campaign ’Export Apnao, Business Badhao'
The campaign highlights the challenges Indian sellers face in terms of unrealistic discounts and expectations for their products
E-commerce platform eBay has rolled out its seller-driven campaign ’Export Apnao, Business Badhao’ to highlight the challenges that Indian sellers face in terms of unrealistic discounts expectations and inability to secure fair prices for their products.
The idea behind the campaigns stems from the quintessential insight that buyers at times could negotiate excessively and expect high discounts from the sellers. The new digital Ad film launched by eBay in the 1st phase of the campaign highlights this dilemma where an antique shop owner finds himself in such a situation when his oldest customer insists for a hefty discount of 40% on a piece of antique jewellery. Many sellers find themselves in similar scenarios where they are left with no choice but to succumb to these demands in an effort to win the business and save the seller-customer relationship.
Through eBay, sellers can tap into the global demands and sell products across categories likes Fine Jewellery, Antiques, Home Linen, Clothing, Health &Beauty, Auto-parts, Electronic accessories etc. The video ends with the call-to-action for Indian sellers to join forces with eBay to grow their businesses and fulfil their aspirations to be global entrepreneurs.
