ENO celebrates the love of food with launch of 'Chewy Bites'

ENO by GlaxoSmithKline Consumer Healthcare) has launched a chewable antacid, ‘ENO Chewy Bites’ available in two flavours, Tangy Lemon, and Zesty Orange. The brand has released TV, print and social media ads to showcase the product. 

The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films.

Speaking on ENO launching new Chewable format, Anurita Chopra, Head of Marketing, said, “As a legacy brand in digestive care, ENO recognises the evolving needs and preferences of its consumers. ENO Chewy Bites is a testament to our commitment to innovation and passion for enhancing everyday well-being of its consumers with a more convenient format. Our goal is to bring not just instant relief but also provide a more suitable option for consumption. With this revolutionary launch, we're offering a unique and enjoyable way to address acidity, all while reinforcing the trust and reliability that the brand is known for.”

Speaking on the revolutionary launch, Kishlay Seth, Category Lead—Digestive Health, said, “Modern lifestyle has increased out-of-home and on-the-go snacking behaviour resulting in an increased incidence of acidity when we are outside. Such situations require a fast-action solution which is convenient to carry and consume. New ENO Chewy Bites is tasty, chewable, easy to carry and requires no water, thus offering our consumers the trusted ENO relief anytime, anywhere.

Speaking on the new launch and communication Ritu Sharda, Chief Creative Officer, Ogilvy India (North) adds, 'We are a food-loving country. We love to eat kahin bhi kahin bhi. Which also means that acidity can strike kahin bhi kabhi bhi. ENO chewy bites is a great format to keep you ready to enjoy life no matter when acidity strikes. We’ve brought this to life in this new campaign that shows a quick-witted mother emerging as a savior, armed with the revolutionary Chewy Bites.