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Sonia Shenoy?blur=25

Sonia Shenoy was the Assistant Executive Editor at the business news channel

e4m Desk Sep 3, 2024 6:32 PM

Enormous Sindhu Sharma?blur=25

Sindhu Sharma joins Enormous from Lowe Lintas where she was the Executive Creative Director

e4m Staff Aug 8, 2024 11:12 AM

Dove mothermonials?blur=25

Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'

e4m Staff Jul 31, 2024 2:00 PM

Bobby Sista?blur=25

Guest Column: Bobby Sista was an original philanthropist who practised charity even before it became fashionable, writes Meenakshi Menon, Entrepreneur, Founder - Spatial Access

Meenakshi Menon Jul 28, 2024 2:19 PM

Dev Shenoy Disney Star?blur=25

Dev Shenoy to take over the role of Amrutha Nair who is on a year-long break

e4m Staff Jul 4, 2024 9:40 AM

e4m Golden Mikes Radio & Audio Conference 2024?blur=25

At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead for radio in the digital era’

e4m Staff Jun 27, 2024 8:54 AM

Krishnan Menon R/GA?blur=25

Krishna Menon was formerly the President of Experience at Asia, Ogilvy

e4m Desk May 21, 2024 2:18 PM

Gopa Menon Mindshare?blur=25

Gopa Menon was Digital Head - South Asia at Mindshare

Shantanu David May 21, 2024 11:36 AM

Prashant Subramanian?blur=25

Prashant Subramanian has over 18 years of experience as communications professional across various sectors

e4m Staff May 7, 2024 11:12 AM

ad frauds in digital media?blur=25

With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent

Sohini Ganguly Apr 3, 2024 8:57 AM

Kunal joshi enormous?blur=25

Kunal Joshi was previously with Lowe and has worked on brands like Unilever, Tata Motors, Axis Bank, Etisalat, Flipkart and Swiggy

e4m Staff Apr 1, 2024 11:13 AM

thums up?blur=25

As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign

e4m Staff Mar 26, 2024 12:55 PM

eno chewy bites?blur=25

The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films

e4m Staff Mar 18, 2024 2:26 PM

Lenovo?blur=25

Chandrika Jain, Marketing Director at Lenovo India, shares insights into the launch of the brand’s new series

Ritika Raj Mar 12, 2024 9:06 AM

Pradeep Menon. M?blur=25

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers

Pradeep Menon. M Mar 5, 2024 2:14 PM

From AI to Privacy?blur=25

At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future opportunities and respond to future challenges

e4m Staff Mar 5, 2024 8:37 AM

Gaurang Menon Hashtag Orange?blur=25

Gaurang Menon was the organization’s Creative Chief for 3 years until 2022

e4m Staff Feb 28, 2024 11:54 AM

Meenakshi Menon Lalitaji Kavita Chaudhary?blur=25

Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary

Meenakshi Menon Feb 21, 2024 8:49 AM

Ramesh Menon Fever FM?blur=25

Ramesh Menon, CEO, Fever FM, writes on the inspiration behind recalibration of Fever FM

Ramesh Menon Feb 14, 2024 2:15 PM

Zoomcar Adarsh Menon?blur=25

Adarsh Menon has over 22 years of experience, and has joined Zoomcar after an eight-and-a-half-year stint with Flipkart and a 12-year stint with Hindustan Unilever

e4m Staff Jan 11, 2024 12:01 PM

Saakshi Verma Menon?blur=25

Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India

e4m Staff Jan 5, 2024 12:53 PM

lenovo?blur=25

3D anamorphic billboards have been deployed for the Lenovo F1 campaign

e4m Staff Nov 23, 2023 12:25 PM

jyoti Kamal?blur=25

He will work in tandem with News18 India channel editor Kishore Ajwani and News18 Hindi digital editor Dayashankar Mishra

e4m Staff Oct 28, 2023 1:05 PM

MMT?blur=25

A fun approach is what we had in mind for this campaign, says Ankit Pathak, Creative Director at Enormous Brands, the agency that created the ad

Tanzila Shaikh Oct 14, 2023 9:07 PM

lenovo?blur=25

The campaign is based on the idea that once you experience great technology, you start expecting it everywhere

e4m Staff Oct 9, 2023 6:16 PM

Xeno?blur=25

Guest Column: S Krishnamoorthy, Co-Founder, Xeno Reality, and Dr. Srinath Sridharan, policy researcher & corporate advisor, explain marketer's increasing reliance on data-driven insights

S Krishnamoorthy Sep 26, 2023 11:35 AM

Gopa menon?blur=25

Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more

Shantanu David Aug 30, 2023 8:39 AM

ad fatigue?blur=25

The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem

Shantanu David Aug 25, 2023 9:13 AM

ondc?blur=25

Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers

Shantanu David Aug 7, 2023 9:09 AM

Chandrika Jain?blur=25

Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen Z, leveraging data, digital and more

Ritika Raj Jul 13, 2023 9:05 AM

Lenovo?blur=25

The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’

exchange4media Staff Jun 3, 2023 10:13 AM

Chillout?blur=25

At the recently-concluded Goafest, the Managing Partner of Enormous Brands shared with e4m how he unwinds on the weekends, his love for breakfast and more

exchange4media Staff Jun 3, 2023 8:26 AM

adarsh menon?blur=25

Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees

exchange4media Staff May 18, 2023 9:11 AM

ClanConnect?blur=25

With the win, the startup joins the ranks of previous recipients like Tata Communications, Wipro, Mahindra & Mahindra and Jindal Steel

exchange4media Staff May 17, 2023 4:10 PM

Cannes Lions?blur=25

The Managing Partner of Enormous Advertising talks to e4m about the agency’s two entries for the festival of creativity

exchange4media Staff May 10, 2023 9:03 AM

enormous?blur=25

Ankit Pathak & Ushna Chowdhuri join from Leo Burnett, Amy Bahulekar from Siriti Mumbai

exchange4media Staff Apr 25, 2023 6:08 PM

tech talk?blur=25

This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers

Shantanu David Apr 24, 2023 9:19 AM

Arpita Menon?blur=25

Menon joined Star India in 2011 as head of media planning and buying; she was the EVP and head of Partnerships & Innovations at the time of her resignation

exchange4media Staff Apr 20, 2023 2:23 PM

Ramesh Menon?blur=25

Menon was previously the Group CEO of packaged food and beverage company Wingreens Farms

exchange4media Staff Apr 18, 2023 12:08 PM

shriram finance?blur=25

Releases a series of videos where women employees share how the organisation has helped and supported them

exchange4media Staff Mar 25, 2023 6:00 PM

Mayur Kishanani?blur=25

His new role includes management of marketing & communications initiatives for group brands Peregrine Guarding, Tenon FM & Soteria in India as well as running the Singapore & UK marketing operations

exchange4media Staff Mar 17, 2023 3:21 PM