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Sindhu Sharma joins Enormous from Lowe Lintas where she was the Executive Creative Director
e4m Staff Aug 8, 2024 11:12 AM

Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
e4m Staff Jul 31, 2024 2:00 PM

Guest Column: Bobby Sista was an original philanthropist who practised charity even before it became fashionable, writes Meenakshi Menon, Entrepreneur, Founder - Spatial Access
Meenakshi Menon Jul 28, 2024 2:19 PM

At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead for radio in the digital era’
e4m Staff Jun 27, 2024 8:54 AM

Prashant Subramanian has over 18 years of experience as communications professional across various sectors
e4m Staff May 7, 2024 11:12 AM

With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Sohini Ganguly Apr 3, 2024 8:57 AM

Kunal Joshi was previously with Lowe and has worked on brands like Unilever, Tata Motors, Axis Bank, Etisalat, Flipkart and Swiggy
e4m Staff Apr 1, 2024 11:13 AM

As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
e4m Staff Mar 26, 2024 12:55 PM
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
e4m Staff Mar 18, 2024 2:26 PM

Chandrika Jain, Marketing Director at Lenovo India, shares insights into the launch of the brand’s new series
Ritika Raj Mar 12, 2024 9:06 AM

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Pradeep Menon. M Mar 5, 2024 2:14 PM

Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
e4m Staff Feb 28, 2024 11:54 AM

Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
Meenakshi Menon Feb 21, 2024 8:49 AM

Ramesh Menon, CEO, Fever FM, writes on the inspiration behind recalibration of Fever FM
Ramesh Menon Feb 14, 2024 2:15 PM

Adarsh Menon has over 22 years of experience, and has joined Zoomcar after an eight-and-a-half-year stint with Flipkart and a 12-year stint with Hindustan Unilever
e4m Staff Jan 11, 2024 12:01 PM

Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
e4m Staff Jan 5, 2024 12:53 PM

3D anamorphic billboards have been deployed for the Lenovo F1 campaign
e4m Staff Nov 23, 2023 12:25 PM

He will work in tandem with News18 India channel editor Kishore Ajwani and News18 Hindi digital editor Dayashankar Mishra
e4m Staff Oct 28, 2023 1:05 PM

A fun approach is what we had in mind for this campaign, says Ankit Pathak, Creative Director at Enormous Brands, the agency that created the ad
Tanzila Shaikh Oct 14, 2023 9:07 PM

Guest Column: S Krishnamoorthy, Co-Founder, Xeno Reality, and Dr. Srinath Sridharan, policy researcher & corporate advisor, explain marketer's increasing reliance on data-driven insights
S Krishnamoorthy Sep 26, 2023 11:35 AM

Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more
Shantanu David Aug 30, 2023 8:39 AM

The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem
Shantanu David Aug 25, 2023 9:13 AM

Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
Shantanu David Aug 7, 2023 9:09 AM

Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen Z, leveraging data, digital and more
Ritika Raj Jul 13, 2023 9:05 AM

The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’
exchange4media Staff Jun 3, 2023 10:13 AM

At the recently-concluded Goafest, the Managing Partner of Enormous Brands shared with e4m how he unwinds on the weekends, his love for breakfast and more
exchange4media Staff Jun 3, 2023 8:26 AM

Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
exchange4media Staff May 18, 2023 9:11 AM

With the win, the startup joins the ranks of previous recipients like Tata Communications, Wipro, Mahindra & Mahindra and Jindal Steel
exchange4media Staff May 17, 2023 4:10 PM

The Managing Partner of Enormous Advertising talks to e4m about the agency’s two entries for the festival of creativity
exchange4media Staff May 10, 2023 9:03 AM

Ankit Pathak & Ushna Chowdhuri join from Leo Burnett, Amy Bahulekar from Siriti Mumbai
exchange4media Staff Apr 25, 2023 6:08 PM

This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers
Shantanu David Apr 24, 2023 9:19 AM

Menon joined Star India in 2011 as head of media planning and buying; she was the EVP and head of Partnerships & Innovations at the time of her resignation
exchange4media Staff Apr 20, 2023 2:23 PM

Menon was previously the Group CEO of packaged food and beverage company Wingreens Farms
exchange4media Staff Apr 18, 2023 12:08 PM

Releases a series of videos where women employees share how the organisation has helped and supported them
exchange4media Staff Mar 25, 2023 6:00 PM

His new role includes management of marketing & communications initiatives for group brands Peregrine Guarding, Tenon FM & Soteria in India as well as running the Singapore & UK marketing operations
exchange4media Staff Mar 17, 2023 3:21 PM