Farah Khan vouches for Gritzo in new ad with daughter Anya

Gritzo, a brand of Healthkart and the first of its kind brand in the personalized nutrition drink for children, today unveiled a digital film featuring Farah Khan, who is a doting mother to triplets. The digital film will be amplified across multiple digital touchpoints including Instagram, Facebook and YouTube.

The video features Farah Khan alongside one of her teenage girls, Anya. Farah in the film highlights how mothers are constantly fighting a battle with the world to ensure they feed their children with the right nutrition.

On her association with Gritzo, Farah Khan expressed, "Being a mother of three children, I have realized that all of my children have totally different nutritional requirements to support their growing needs. Children's dietary demands vary depending on their physiology, level of activity, habits, interests, and other things. Thus, with Gritzo's SuperMilk, the journey has been simple. The SuperMilk combines the best of science and nature, and it is power-packed with all of the essential macro- and micronutrients that the body requires. With an AI-based tool on their website that offers a tailored Gritzo SuperMilk based on a child's specific needs and goals, Gritzo has made it possible”.

Speaking about the association and the unveiling of the digital film, Subhadeep Dasgupta, Brand Head at Gritzo commented, "We are thrilled to have Farah Khan on board with us and join us in the journey of personalizing nutrition for children. With the ability to provide essential nourishment at every stage of the child's growth, Gritzo has become the most dependable companion for all parents in their journey of raising their children. We would like to thank Farah Khan for having faith in our product and thus coming on board for this digital film.”