Good Glamm will bring IPO when markets are right: Priyanka Gill
In a fireside chat at the e4m Conclave, Gill, Group Co-founder, Good Glamm Group & CEO of Good Media Co, discussed the 'challenges of building business in a diverse yet connected world'
“Good Glamm group plans to bring its Initial Public Offer (IPO) in the next couple of years when markets and macroeconomic situations become favorable,” Priyanka Gill, Co-founder, Good Glamm Group and CEO, Good Media Co, said at the e4m Conclave that was held in Gurugram on Thursday July 20.
In a fireside chat titled “Challenges of building business in a diverse yet connected world” and moderated by Senior Editor of Business World Ruhail Amin, Gill shared glimpses of her journey as journalist-turned-entrepreneur, how she navigates her diverse interests and her plans to take the group ahead.
“Having content and commerce both at scale is the secret sauce of success,” quipped Gill, an Indian entrepreneur and angel investor who founded POPxo, a digital community platform for millennial women launched in 2014 and merged with MyGlamm in 2020.
MyGlam, later renamed as Good Glamm Group, is India’s first beauty commerce startup to turn a unicorn, while its media arm-Good Media Co- is a collective of a dozen homegrown digital media platforms including POPxo, ScoopWhoop, BabyChakra, MissMalini Entertainment and influencer agency Plixo.
“I had no funds to run POPxo when the pandemic struck. I had no money to pay my 200-plus employees. However, in August 2020, we were able to merge the company with MyGlam group and then raised funds as well. All those employees remained with us through this time. Then we acquired 11 brands in one year, which was no big feat,” Gill said, explaining how different challenges and finding solutions make her life exciting.
When asked about the editorial freedom of Good Media Company to work with competing brands, Gill insisted that all her media platforms enjoy complete editorial freedom and collaborate with all good brands independently.
On the success of his group’s “content-to-commerce” proposition, Gill says that Good Media Co creates 10,000 pieces of content every month. Our platforms have over 200 million active users. The group gets benefits by doing the business at scale.
Stressing on Omnichannel strategy, she noted, “People go to kirana stores, visit malls and even shop online. Similarly, people still read newspapers, watch TV and spend time on digital platforms. Hence, our group has adopted an omnichannel strategy with a good online and offline presence. We have close to 60,000 points of sales.”
Gill said that she had a belief long back that influencer marketing was going to be a big thing. Most people were unaware of its significance then.
