Hardik Pandya teams up with FanCode Shop to unveil performance wear range
The cricketer has also launched his brand identity for the brand
Cricketer Hardik Pandya has unveiled his brand identity and a premium range of performance wear, which will be available exclusively on FanCode Shop,
The brand’s distinct identity through the logo and the range aids to forge a deeper connection with fans and foster a sense of community. The first drop is now available on FanCode Shop.
The range has been handpicked by Hardik Pandya with complete involvement in the process, including design inputs and selection of fabrics, and colour swatches.
Speaking about it, Hardik Pandya, said “I really wanted to create something that embodies my journey and connects with today’s youth who are unstoppable despite what life throws at them. I am excited to see this come alive with the performance wear range with FanCode Shop. By launching the identity and the range that I personally use and believe in, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope fans will enjoy wearing this as much as I’ve enjoyed creating it.”
Yannick Colaco, co-founder, FanCode, said: “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”
