Honouring the young guns of the marketing world
In this feature, we highlight ace marketers who were honoured as part of the Pitch Marketing 30 Under 30 list
The exchange4media Group hosted the third edition of Pitch Marketing 30 Under 30 Awards on Wednesday, June 14, in Delhi. The awards recognised and felicitated young marketers and game-changers for their innovative contributions to the industry.
Anupama Sandeep Aggarwal (24) Brand Manager, Mia by Tanishq
Born in the city of dreams, Anupama Sandeep Aggarwal has a deep sense of passion for marketing. While most kids played hopscotch, Anupama crafted published research papers and lent her voice to music videos. But here's the twist! Beneath the vibrant exterior that likes public speaking, Anupama is an introvert within. With a BBA degree at NMIMS, she further honed her skills with an MBA in Communications from MICA.
Her marketing journey began at 17 when she co-founded Artyculate, a student-run organization that focused on social causes. Her first campaign named ‘Confidently Flawed’ aimed to promote self-love & self-appreciation by normalizing flaws. The campaign received recognition as the cover story of India Today's monthly city magazine, Simply Mumbai. As a Gen Z advocate, she believes in the power of brands to drive social change. Currently serving as the Brand Manager for Mia by Tanishq, she strives to make a difference through her role.
One of Anupama's notable career highlights was her involvement in Mia's festive ad, "This is Me." The campaign celebrated individuality and inclusivity by featuring 7 unique personalities from different walks of life.
As the Brand Manager, she's got her finger on the pulse of the Gen Z mindset, igniting conversations on things that matter. Anupama intends to awaken the world to the transformative power of fine jewellery. For her, it's not just about the bling; it's about the emotions, the stories, and the profound connections that it fosters.
Abhishek Kumar (27) Head of Marketing & CEO’s Office, 4700 BC
Abhishek Kumar, one of the creative forces behind 4700BC, has carved his own path in the world of marketing. His journey began as an aspiring young boy with a fervent desire to create a brand that stood out amidst giants, like David in a sea of Goliaths. With a background in advertising, an MBA from MICA and a Bachelor's degree in Mass Media, he brings a unique perspective to his role.
Abhishek's career highlight lies in his ability to mentor and nurture young talent. Over the years, he has guided and shaped the careers of more than 60 enthusiastic storytellers, providing them with a platform to express their creativity. His dedication to fostering a diverse and inclusive work environment has resulted in a strong and empowered team. Abhishek has also played a strategic role in building investor pitches and even stepped in as an interim HR Manager. He has also been instrumental in driving the company's online presence by developing the D2C website.
Abhishek's true genius lies in his audacious industry reinventions. He revolutionized the popcorn category in India, transcending the clichéd cinema association and introducing quirky characters like "Mr BC". By crafting non-transactional content, he helped increase sales, transforming the brand's trajectory.
Apart from his professional endeavours, Abhishek finds joy in exploring various artistic expressions. According to him, if he were to be a brand, then the persona would be in capital letters - a "CREATOR Archetype”.
