How Vistara used the power of Twitter to promote #VistaraPremiumEconomy
The entire campaign successfully earned 16M+ impressions in 17 days
Vistara Premium Economy – Get more for a little more, is India’s only premium economy class. Vistara Premium Economy customers really enjoy their seating arrangements in a cabin which is close to the front of the aircraft. The customers can get comfy and stretch their legs as there is extra space provided for everyone acquiring this facility. Along with the extra space, the customers are also provided with Gourmet food services, Starbucks coffee and much more.
Vistara mainly targets the market of business class and the patrons who want to travel with ease because they actively look out for quality services and experiences which are worthy of the amount of money that they spend.
Many advertising campaigns are integrating their commercials into different media platforms. Vistara leveraged the power of a social media platform like Twitter, to raise awareness about itself so that the customers can be content with the views and feedbacks through others and in turn, look forward to acquiring these services. The main objective was to build awareness about the benefits that are provided by Vistara Premium Economy. And secondly, it was to create a strong brand association through innovative storytelling and getting popular influencers on board.
Vistara approached Twitter to create awareness through content integration and end-to-end support. It meant connecting with social media a part of the customers’ lives. Twitter played a crucial role in providing Vistara with end-to-end solutions in terms of campaign planning, execution, and content creation support. These collective efforts resulted in a video campaign that projected the prime propositions of #VistaraPremiumEconomy. Then they made it to the Top of the Twitter timelines with First View and Promoted Trend. Vistara launched the first two videos through First View and Promoted Trend showcasing how Premium Economy caters to customers who want their space while making sure that they enjoyed their Gourmet Coffee. These videos played a vital role in promoting the campaign.
Then they proceeded to promote tweets through their influencers, Rocky and Mayur, who spoke about the #UnbelievablyGood benefits of flying by Vistara Premium Economy through their videos. These videos are highly engaging which therefore gathered a lot of positive responses from the audience. The hashtags #UnbelievablyGood #VistaraPremiumEconomy, #FlyTheNewFeeling, #VistaraLove and #LotMoreForLittleMore started receiving an overwhelming response from the audience.
Three remarkable videos regarding services being provided by Vistara such as the catering of gourmet food, availability of Starbucks coffee, being able to carry the extra weight of the bags through customs as well as not having to stand in long queues, had an outstanding impact on the audience.
The entire campaign successfully earned 16M+ impressions in a short span of 17 days.
