IMPACT Marketing 40 Under 40 celebrates future faces of the industry

IMPACT Marketing 40 Under 40, 2023, honoured the best marketing professionals at an event in Mumbai. The glittering evening saw eminent leaders, and industry experts gather to celebrate the remarkable achievements of the future faces of the marketing industry.

The inaugural edition of the list recognized leaders who are under 40 years of age, and have demonstrated exceptional skills, innovation, and leadership in the marketing field. It put the spotlight on individuals who have made a significant impact with their groundbreaking work, shaping the industry’s landscape.

The list saw a healthy representation of both men and women achievers from across sectors. There are 16 women, who’ve made it to the list, while the number of men is 24. The consumer goods sector saw the highest representation with a total of 8 winners, followed by FMCG and Digital-first business with 6 and 4 winners respectively.

Anand Taparia
Marketing Director- Innovation, India, Colgate Palmolive (India) Ltd.

Anand Taparia has been leading innovation across all categories, services and business models for Colgate Palmolive India Ltd. Prior to this, he was the Associate MD - Commercial P&L leader for four categories at Colgate Palmolive India Ltd. (2019-2021). He has played a significant role in the Strategic Global and Regional Marketing Leadership positions across Colgate Palmolive Asia Pacific and the USA (2015-2018). He drove a 1000+cr category to growth after 5 years of sluggish performance, leading the foray for brand Palmolive into the facial cleansing category with 9 products, and a 360 degree IMC campaign focused on ‘self-love’ with 150+ stunning assets. He is also responsible for the creation of Colgate Palmolive India’s first D2C business focused on oral care devices, hitting 20 million+ in sales within the first 5 months.

Anshuman Wanchu
General Manager, Marketing, Garnier, L’Oreal India

Anshuman Wanchu has 14 years of rich experience in business and brand building. With a total of 7 years in marketing, and 5 years in commercial roles at L’Oreal, he has worked across brands and businesses in its different life stages. Notably, he led the turnaround of the hair care business on L’Oreal Paris as Category Marketing Manager, helping the brand become profitable for the first time since its launch in India in 2018. His most notable work was leading the micromarketing campaign on Garnier Color in Uttar Pradesh. Working with a local media house, the brand activated Garnier Color vans across 6400 locations. He was awarded ‘Best Consumer Activation’ across L’Oreal group worldwide at Beauty Fast Forward.