Kareena Kapoor Khan turns 43: Brand Bebo goes big this year

From Tira to Tata Play, a look at all the brands endorsed by the actor

by Sohini Ganguly
Published: Sep 21, 2023 1:04 PM | 3 min read

With the release of the crime thriller ‘Jaane Jaan’, Kareena Kapoor Khan has created quite a stir in the showbiz. The Sujoy Ghosh-directed Netflix Original went live today, on her 43rd birthday.

From the fearless Geet in ‘Jab We Met’ to the regal Poo in ‘Kabhi Khushi Kabhie Gham’, Khan has etched her presence in Bollywood ever since she set foot in the glam industry. As one of the highest-paid actresses, Khan has a net worth of around Rs 485 crores today. She ranked 7th on the Indian Institute of Human Brand's survey on Power Couples (2022) along with her husband Saif Ali Khan. Khan has 10.9 million followers on Instagram as of this day.

But her cinematic journey is not the only facet that defines her. Most of her net worth is defined by the brands she endorses and is associated with.

For instance, her most recent association with Reliance-owned Tira Beauty made headlines. The brand roped in Kareena, Kiara Advani and Suhana Khan as the faces of its campaign. The campaign celebrates the role of beauty and how people use it to express themselves, including this star trio.

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A post shared by Kareena Kapoor Khan (@kareenakapoorkhan)

MyTrident, the flagship home furnishing brand of Trident Group, also roped Khan in this year, as their brand ambassador during the launch of its Fall-Winter’23 collections.

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A post shared by Kareena Kapoor Khan (@kareenakapoorkhan)

MyTrident, the flagship home furnishing brand of Trident Group, also roped Khan in this year, as their brand ambassador during the launch of its Fall-Winter’23 collections.

Warner Bros. Discovery in India launched a TVC this year, featuring Khan to promote its new network channels bundle including Discovery Channel, Animal Planet, TLC, Discovery Kids, Cartoon Network, Pogo, Eurosport, Discovery Turbo, CNN, Dtamil, Discovery Science, and Investigation Discovery.

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A post shared by Discovery Channel India (@discoverychannelin)

One of her longest-standing associations has been with sports apparel brand Puma, which has continued since 2020. Every time one decides to scroll through Bebo’s Instagram handle, a Puma collaboration is most likely to appear among the top posts!

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A post shared by Kareena Kapoor Khan (@kareenakapoorkhan)

She has also time and again been seen on Tata Play Binge ads, alongside her husband. The ads generally take a quirky and humorous tone, that further leads to a massive engagement on social handles.

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A post shared by Tata Play Binge - 22+ OTT Apps In 1 (@tataplaybingeofficial)

Apart from mainstream endorsements, Khan has also collaborated with names like UNICEF, to spread awareness about the importance of education to children and the impact on their future. Her collaboration with GSK too, looked at ensuring kids are vaccinated against flu.