King Charles' coronation: How brands welcomed UK's new monarch

The wait is finally over for the Royal Family fans all over the world as the Prince of Wales is now officially crowned King Charles. Millions of eyes watched the coronation on television across the world to witness the historic moment as the King of the United Kingdom and the 14 other Commonwealth realms took on the mantle from his late mother Queen Elizabeth, who passed in September 2022.

Joining in on the special occasion were brands from across the world who congratulated the new King as he fulfils his destiny as the ruler of the UK. Here are some of the best coronation moment marketing posts from brands globally.

Aldi
Came to visit Buckingham Palace but apparently everyone’s busy today #KingKevin pic.twitter.com/rYAkpZ0hI5

— Aldi Stores UK (@AldiUK) May 6, 2023

German grocery brand Aldi crowned its mascot, Kevin the Carrot as King Kevin for the occasion. The company also released its coronation-themed plushies ahead of the coronation. 

Amul

#Amul Topical: The coronation of King Charles! pic.twitter.com/LLUe9cuzua

— Amul.coop (@Amul_Coop) May 6, 2023

The reigning king of moment marketing in India Amul came up with a befitting creative for the occasion. However, the comments on the post critiqued the dairy co-op for honouring the " former colonizers of India."

Costa 

Have a royally great weekend! ?☕ pic.twitter.com/niLOBw1N4x

— Costa Coffee (@CostaCoffee) May 6, 2023

British coffeehouse chain Costa released a special creative for the occasion. 

Heinz

Heinz Tomato Kingchup has arrived ?

Grab a royally good Heinz Coronation bundle full of tea towels, mugs and more now over on Heinz To Home while stocks last: https://t.co/UYRlmJ0dUb pic.twitter.com/OBBcdfDoJU

— Heinz (@HeinzUK) April 27, 2023

Condiments brand Heinz has marked the occasion with "Heinz Tomato Kingchup." The brand has introduced the Heinz Coronation bundle full of tea towels, mugs, etc.

KitKat

How are you spending your extra break? ??? pic.twitter.com/OTKPvmrm7y

— KITKAT (@KITKAT) May 7, 2023

Confectionary brand KitKat has tipped its hat to the new King of England by thanking him for the "extra break", referring to the national holiday for the coronation. 

Marmite

To celebrate the King’s Coronation, I am working with @Marmite to raise a ‘TOAST’ to the King! ? ?

Why not purchase your own Marmite jar and raise a ‘toast’ too?

#Marmite #KingsCoronation #Toast #ToastArt #KingCharles #Coronation #CoronationWeekend https://t.co/IYm4QwE4h6 pic.twitter.com/4GsgkLUrHM

— Nathan Wyburn Artist (@NathanWyburnArt) May 2, 2023

Condiments brand Marmite has raised a literal "toast" to the king by collaborating with artist Nathan Wyburn to create a King Charles-inspired Marmite art.

Guinness

Clever and well done. #Coronation #brands #inspirational #Marketing pic.twitter.com/nrLQ9X0EDy

— Hardeep Singh (@hardeepsingh_sg) May 8, 2023

Beer company Guinness launched a creative for the Coronation ceremony titled "Good Things Come to Those Who Wait," alluding to King Charles' long-awaited fate of taking over the British Throne. The creative features a tall glass of Guinness beer with the beer foam fashioned as a crown.