Marketers spearheading iconic brands & building brand purpose

IMPACT Marketing 40 Under 40, 2023, honoured the best marketing professionals at an event in Mumbai. Today we look at two of the leaders featured.

Ajay Maurya

Head of Marketing, Fastrack - A Titan Company

A marketing professional with 12 years of diverse work experience in retail and automobile sectors, Ajay Maurya led P&L, product management, marketing communication, digital marketing, new product development, merchandising and supply chain management at Titan company (2013-till date).

He spearheaded India’s iconic youth brand, Fastrack, comprising a portfolio of 1100cr+ casual watches and wearables, and anchored the annual marketing calendar with a budget of 60cr+ across Digital, Performance, TV, and OOH media platforms.

Last year, he led the brand to 51% growth by generating tremendous excitement among target consumers and demand through differentiated product launches. Maurya was featured in the top 1% of high-performance talent pools of Titan as part of ‘Emerging Leaders Program’ Growth & Profitability.

Akanksha Bahl

Marketing Manager, PepsiCo India

A passionate marketer with a strong growth mindset, Bahl looks for new avenues to unlock growth through disruptive strategies. She believes in building a strong brand purpose and not just brand equity, keeping consumers at the heart of everything she does.

She has had the privilege of working for iconic brands like Horlicks, Boost, Dabur (portfolio), Red & White, Kurkure, Cheetos, Lay’s, Uncle Chipps in India. She is currently working on the potato chips portfolio for entire AMESA. Bahl has delivered the highest growth on large packs and highest consumption growth in the last 5 years, and is responsible for fortifying brand equity significantly. She was the winner of Best Connected Content Strategy, PEPSICO AMESA, 2021.