marketers
Marketers say while they will continue to build on alternatives, first-party data strategies will still receive a chunk of their budget
Sohini Ganguly Jul 25, 2024 8:41 AM
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Shantanu David Mar 28, 2024 8:36 AM
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion
Shantanu David Nov 1, 2023 9:13 AM
The awards celebrate and honour the outstanding achievements of CMOs in the BFSI sphere
e4m Staff Oct 10, 2023 4:30 PM
The awards celebrate the achievements of CMOs in the BFSI sector for their outstanding work and innovation
Over 100 senior marketers are coming together at the BW Festival of Marketing which kicks off on August 18 in New Delhi to discuss how marketing moves businesses in challenging times
exchange4media Staff Aug 17, 2023 8:59 AM
On August 18, BW Top 100 Marketers will honour leaders whose work done in the year gone has not only impacted their businesses but the Indian marketing landscape at large
exchange4media Staff Aug 16, 2023 12:54 PM
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital experts
Sohini Ganguly Aug 9, 2023 9:26 AM
The seventh edition of the symposium will be held on August 9-10 in Mumbai
exchange4media Staff Aug 8, 2023 8:45 AM
In this feature, we honour marketing professionals featured under IMPACT Marketing 40 Under 40, 2023
exchange4media Staff Jun 27, 2023 1:35 PM
The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’
exchange4media Staff Jun 16, 2023 11:29 AM
The awards celebrate game-changers under the age of 30 for their outstanding contributions to the industry
exchange4media Staff Jun 14, 2023 9:31 PM
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
Nilanjana Basu May 29, 2023 8:40 AM
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
Simran Sabherwal Apr 14, 2023 2:27 PM
The awards celebrate brands and agencies for creating, and marketing products that enable consumers to experience a better quality of life
exchange4media Staff Apr 7, 2023 9:02 AM
Mirum India MarTech Report 2023 provides insights into what marketing decision-makers think about MarTech and where it is headed
NATIVE CONTENT Apr 6, 2023 12:52 PM
The theme of this edition of the conference is ‘The Agile Marketer’
exchange4media Staff Mar 24, 2023 8:05 AM
The summit will be held on Friday, 24th March, 2023, in Mumbai
exchange4media Staff Mar 22, 2023 8:38 AM
In today’s e4m TechTalk, we explore the universe of GPT-4 and speak to experts how brands can make the best use of this new version
Nilanjana Basu Mar 20, 2023 8:32 AM
Exotel conducted a survey with Indian marketers to assess the current state of adoption of CX
exchange4media Staff Feb 7, 2023 12:11 PM
At the e4m Pride of India Brands – North conference, a panel of industry heads deliberated on ‘Data & Digital: Tools for new Bharat’
exchange4media Staff Jan 20, 2023 8:40 AM
Guest Column: Sachin Sharma, Director, Enterprise Marketing Solutions, LinkedIn India, shares ways to navigate economic uncertainty and the winds of change
Sachin Sharma Dec 28, 2022 9:05 AM
Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands
Shantanu David Nov 18, 2022 8:41 AM
Albeit wary, industry watchers are mostly optimistic about Twitter's transformation for brands, especially since Musk's X app could finally come to fruition
Shantanu David Oct 7, 2022 8:40 AM
The excitement built-up in the Asia Cup among fans and brands will serve as a perfect prelude to the upcoming T20 World Cup slated for October
exchange4media Staff Aug 30, 2022 7:11 PM
Marketers say early festive marketing initiatives open up more possibilities, and brands are trying to increase visibility and gain customer mindshare by stating early
Shantanu David Aug 12, 2022 8:37 AM
Industry observers tell e4m that marketers tap gaming brands as it gives them a unique opportunity to attach themselves to passion points
Shantanu David Jul 6, 2022 8:20 AM
Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through digital media as well as traditional channels
exchange4media Staff Jun 1, 2022 5:00 PM
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences
Niraj Ruparel Apr 4, 2022 8:51 AM
While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid
Archana Khatri Das Jan 10, 2022 9:05 AM
Marketers are increasingly inclining toward automation and AI-based solutions to address challenges
Archana Khatri Das Jan 7, 2022 9:11 AM
This industry-first offering will enable a seamless buying experience for marketers to purchase all of Snap’s video formats in one advertising set
exchange4media Staff Nov 17, 2021 4:04 PM
The report, titled The Age of Agility, is a B2B technology buying survey for India
exchange4media Staff Oct 6, 2021 4:15 PM
The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio
exchange4media Staff Sep 29, 2021 12:23 PM
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
exchange4media Staff Sep 2, 2021 4:06 PM
According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)
exchange4media Staff Aug 25, 2021 8:31 AM
The new additions have been introduced to help marketers reach the right audience, amplify brand presence and drive business
exchange4media Staff Jun 9, 2021 12:30 PM
The solution includes ad format innovation in placements of high impact, adjacency and control, and exclusive real-time readership data, previously only available to editorial teams
exchange4media Staff Mar 16, 2021 12:21 PM
The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content
exchange4media Staff Mar 12, 2021 1:03 PM
Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles
Misbaah Mansuri Mar 8, 2021 8:53 AM
The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing
exchange4media Staff Nov 11, 2020 9:25 AM
The app will bring over 500 stars through brand endorsement campaigns
exchange4media Staff Oct 29, 2020 11:43 AM
Guest Column: Vineet Sehgal, CMO, Quikr, says that with budget cuts marketers in the post-Covid world should look at reskilling their teams
Vineet Sehgal Oct 16, 2020 9:11 AM
Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models
Anil Ramachandran Aug 14, 2020 8:58 AM
The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period
exchange4media Staff Jul 27, 2020 11:26 AM
e4m Webinar powered by Adobe & IBM had Sunder Madakshira, Sir Martin Sorrell, Shalini Rao, Vivek Sharma, & Vaibhav Kumar discuss the transformation that digital space has seen in recent times
exchange4media Staff Jul 10, 2020 8:50 AM
