Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Marketers say while they will continue to build on alternatives, first-party data strategies will still receive a chunk of their budget
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion
The awards celebrate and honour the outstanding achievements of CMOs in the BFSI sphere
The awards celebrate the achievements of CMOs in the BFSI sector for their outstanding work and innovation
Over 100 senior marketers are coming together at the BW Festival of Marketing which kicks off on August 18 in New Delhi to discuss how marketing moves businesses in challenging times
On August 18, BW Top 100 Marketers will honour leaders whose work done in the year gone has not only impacted their businesses but the Indian marketing landscape at large
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital experts
The seventh edition of the symposium will be held on August 9-10 in Mumbai
In this feature, we honour marketing professionals featured under IMPACT Marketing 40 Under 40, 2023
The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’
The awards celebrate game-changers under the age of 30 for their outstanding contributions to the industry
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
The awards celebrate brands and agencies for creating, and marketing products that enable consumers to experience a better quality of life
Mirum India MarTech Report 2023 provides insights into what marketing decision-makers think about MarTech and where it is headed
The theme of this edition of the conference is ‘The Agile Marketer’
The summit will be held on Friday, 24th March, 2023, in Mumbai
The summit will be held in Mumbai on 24th March, 2023
The summit will be held on 24th March, 2023
In today’s e4m TechTalk, we explore the universe of GPT-4 and speak to experts how brands can make the best use of this new version
Exotel conducted a survey with Indian marketers to assess the current state of adoption of CX
At the e4m Pride of India Brands – North conference, a panel of industry heads deliberated on ‘Data & Digital: Tools for new Bharat’
Guest Column: Sachin Sharma, Director, Enterprise Marketing Solutions, LinkedIn India, shares ways to navigate economic uncertainty and the winds of change
Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands
Albeit wary, industry watchers are mostly optimistic about Twitter's transformation for brands, especially since Musk's X app could finally come to fruition
The excitement built-up in the Asia Cup among fans and brands will serve as a perfect prelude to the upcoming T20 World Cup slated for October
Marketers say early festive marketing initiatives open up more possibilities, and brands are trying to increase visibility and gain customer mindshare by stating early
Industry observers tell e4m that marketers tap gaming brands as it gives them a unique opportunity to attach themselves to passion points
Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through digital media as well as traditional channels
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences
While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid
Marketers are increasingly inclining toward automation and AI-based solutions to address challenges
This industry-first offering will enable a seamless buying experience for marketers to purchase all of Snap’s video formats in one advertising set
The report, titled The Age of Agility, is a B2B technology buying survey for India
The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)
The new additions have been introduced to help marketers reach the right audience, amplify brand presence and drive business
The solution includes ad format innovation in placements of high impact, adjacency and control, and exclusive real-time readership data, previously only available to editorial teams
The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content
Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles
The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing
The app will bring over 500 stars through brand endorsement campaigns
Guest Column: Vineet Sehgal, CMO, Quikr, says that with budget cuts marketers in the post-Covid world should look at reskilling their teams
Guest Column: Anil Ramachandran, EVP & Head – Marketing and Retail Unsecured Assets, IndusInd Bank, says the marketers’ goal is to be an integral part of this reinvention of business models