Meet the man behind the viral phenomenon ‘Ganji Chudail
Shriram Panchal in an exclusive chat with IMPACT Magazine
Q] Did you ever think ‘Ganji Chudail’ would become such a big phenomenon in the brand world?
We started off small, but it quickly began to gain traction. Once we saw its potential, we really focused our efforts, and before we knew it, it took off.
Q] So, in your universe, there is only one Main character – ‘Ganji Chudail’?
We initially focused primarily on one character. Although we experimented with a few others along the way, we felt that ‘Ganji Chudail’ would resonate with the audience the most. We worked on improving the stories, and gradually, some of them really clicked. That’s when things really started to work out.
Q] What are some of the first brands that you collaborated with?
The first brand to ever approach us was Kurkure under PepsiCo India. Then it was Google, Netflix, Maddock Entertainment, and Colors TV. The client roster was diverse.
Q] Did the brand requests increase after Kurkure?
After Kurkure came our way, people started to recognize us more. Then a big brand like Google approached us and post that we received a lot of requests from players like Netflix. We went on to collaborate with Maddock Entertainment for Munjiya and Stree 2. After that, brands kept coming to us.
