The year 2019 has already been the golden year for brands experimenting with moment marketing. They cashed in on all big moments of the year on social, right from #RahulBoseBananaMoment to #chandrayaan2. Now, it's time for Christmas and New Year.
Everyone knows that when it comes to moment marketing, Amul is the undisputed king. But this festive season, the brand known for its quirky topical ads found itself in good company. From Amazon to Coca-Cola, brands dished out Christmas-special creatives for the festive week.
Let's have a look at how they have been making Christmas merrier on social media and celebrating this joyful time of the year with creative moment marketing ideas and social media campaigns.
Amul
#Amul Chocolates: Roasted Almond in a thick milk #chocolate coating to make your #Christmas delicious. pic.twitter.com/xv1rZ8cWAr
— Amul.coop (@Amul_Coop) December 23, 2019
The tangy taste of #Amul Tropical Orange chocolate will make your celebrations merrier. pic.twitter.com/3XuayFkuMn
— Amul.coop (@Amul_Coop) December 24, 2019
Add a slice of magic to the celebrations of #Christmas. Celebrate it with #Amul’s Cake Magic. #MerryChristmas ! pic.twitter.com/Bov36jVWdx
— Amul.coop (@Amul_Coop) December 24, 2019
#MerryChristmas to all! pic.twitter.com/gthYRYiOSY
— Amul.coop (@Amul_Coop) December 24, 2019
This #Christmas, spoil yourself with the chocolaty taste of #Amul Belgian Chocolate. pic.twitter.com/uR92Ev0AdA
— Amul.coop (@Amul_Coop) December 25, 2019
The laughter, joy and happiness in the air says its Christmas ! Make your #Christmas celebration joyous with #Amul milk. pic.twitter.com/Tsp4Uex27D
— Amul.coop (@Amul_Coop) December 25, 2019
Our tribute to the former Prime Minister, #BharatRatna Shri #AtalBihariVajpayee on his 95th birth anniversary pic.twitter.com/hGSW0Jp4ue
— Amul.coop (@Amul_Coop) December 25, 2019
Coca-Cola
'Tis the season to be together, sing those carols and spread the joy! We're feeling the Christmas spirit. Are you?
— Coca-Cola India (@CocaCola_Ind) December 25, 2019
Buy Now: https://t.co/IBTTiKJPVh pic.twitter.com/OuHNVLsflk
Pepsi
Give the gift on everyone’s list: CASH! #GiftItForward https://t.co/hDbQofYDAA pic.twitter.com/QleoH40f75
— Pepsi (@pepsi) December 21, 2019
Amazon
The year is ending but our products are trending. Want to know more about the most loved products of 2019? Click here! https://t.co/3JxI5ylfQF pic.twitter.com/CXoeASDbQd
— Amazon.in (@amazonIN) December 21, 2019
Flipkart
‘Tis the season to be jolly and merry. Dash off your wishlists this Christmas and bring home joy. pic.twitter.com/PR7LE5trU8
— Flipkart (@Flipkart) December 24, 2019
TikTok
TikTok presents Chritsmas Traditions. Give your favourite traditions a TikTok twist too! #TikTokTraditions pic.twitter.com/NJc0PWfmQi
— TikTok India (@TikTok_IN) December 25, 2019
Pizza Hut
#ContestAlert
— Pizza Hut India (@PizzaHutIN) December 25, 2019
Christmas is here for all you #HutLovers. A lucky winner to find all pizzas in a line and screenshot it, will win free pizzas from Pizza Hut. Your tasty treat awaits you! Wishing you all a very Merry Christmas from Team PH.#PizzaHut #GrabTheVoucher #MerryChristmas pic.twitter.com/kl0aqcnZLK
Mc Donald's India
Psst.. we're going to be your #NotSoSecretSanta this year. Tell us who needs some extra Christmas cheer in the comments (& tag them) because Christmas and McDonald's is all about spreadin' love.❤️
— McDonald's India (@mcdonaldsindia) December 20, 2019
Don't forget to use #NotSoSecretSanta. (Valid only in West & South) #contestalert pic.twitter.com/mVv6yEWdmu
Parle G
Christmas is the perfect time for getting together with loved ones and sharing gifts of joy, laughter and love.#ParleG #Biscuit #Chai #Christmas #Festival #Celebrations #MerryChristmas pic.twitter.com/FLlGcxLrcw
— Parle-G (@officialparleg) December 24, 2019
On #MathematicsDay, Parle-G makes the subject fun! Find the value, and challenge your friends. #ParleG #NationalMathematicsDay #Biscuit #Chai #MathGenius #GforGenius #Game #Math #Christmas pic.twitter.com/22B9kBg9ob
— Parle-G (@officialparleg) December 22, 2019
Jockey
This Christmas, upgrade to a pair of snug Jockey socks. To get into the spirit, shop now from https://t.co/uMpvJwqfj9. #Socks #winterwear #winteressentials #sock #Jockey #JockeySocks #socklife #sockstyle #socklove #trendingnow #christmas #christmasshopping #christmasseason pic.twitter.com/a1VsmbKIqh
— Jockey India (@JockeyIndia) December 21, 2019
Mumbai Metro
Tibbs