Neeraj Chopra bags silver, brands celebrate golden moment

Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024

e4m by e4m Staff
Published: Aug 9, 2024 8:53 AM  | 4 min read
Neeraj Chopra Paris Olympics
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Neeraj Chopra's silver win at the Paris Olympics 2024 may have been bittersweet for many since India was hoping he would strike gold. India's golden boy was bested by Pakistan's Arshad Nadeem, who set an Olympic record of 92.97m with this second attempt 

But there are reasons galore to celebrate. Neeraj Chopra is now the fifth two-time Olympic medallist from India, adding a silver to his Tokyo 2020 gold. He joins the ranks of Norman Pritchard, Sushil Kumar, PV Sindhu and Manu Bhaker who won medals at the Paris 2024 Olympics.

While Chopra settled for silver this time with his 89.45-metre javelin throw, Indians cheered for him as did brands, celebrating with congratulatory posts for another addition to India's medal tally.

His stellar performance at the Tokyo Olympics 2020 earned him immense brand recognition and value, making him a household name in the country, which will continue to rise even more now.

There is no dearth of brand endorsements for the track and field athlete. Samsung and Yes Bank launched campaigns a few weeks ago featuring Chopra along with other sportspersons. Omega also roped him in for being a brand ambassador at the Paris Olympics.

Post his Tokyo win, Chopra was also signed by top Indian brands like Noise, BPCL, Eveready, Visa, JSW Group and many more. Not only domestic but also international brands like Under Armour and Tommy Hilfiger have signed Chopra. 

Let’s have a look at how brands made the most out of Chopra's performance.

Swiggy

Netflix India

Boat

Spotify India

Happydent

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Zepto

Zee5 Global

Reliance General Insurance

Reliance Jio

For that matter, brands didn’t wait for him to secure a win to ride on the social media meme bandwagon. They rather started a bet-fest way before he entered the field for his final match. The Founder of Atlys Mohak Nahta declared on Linkedin that he would give every Indian a free visa if Chopra brought home gold this year.

Travel company WanderOn promised to send one lucky winner to Spiti.

Unexpectedly, cricket player Rishabh Pant even stated on X that if Neeraj Chopra wins a gold medal tomorrow, he would pay Rs 100089 to the lucky winner who receives the most likes and comments on the tweet. The top 10 commenters will receive airline tickets for their efforts. At this point, his account was even thought to have been compromised.

Other brands that pinned their hopes on him were: Swiggy

Uber

Published On: Aug 9, 2024 8:53 AM 
Tags Neeraj chopra Moment Marketing Paris Olympics 2024

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