neeraj-chopra
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Chehneet Kaur Aug 8, 2024 9:08 AM
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
According to Viacom18, the official broadcaster of Paris Olympics 2024, the IOA has said that the advertiser interest is 70% more than the last edition
Aditi Gupta Jul 29, 2024 8:59 AM
Neeraj Chopra is the reigning Olympic champion and World champion in Men's javelin throw
e4m Staff Jul 16, 2024 3:42 PM
Conceptualised by Leo Burnett India, the campaign is a tribute to the determination and resilience of athletes
e4m Staff Jul 13, 2024 8:02 AM
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket sports & record haul of metals in Tokyo Olympics
Sonam Saini Jul 11, 2024 8:53 AM
Tushar Goculdas, MD of Underdog Athletics, tells us about the unconventional approach the brand took in crafting the campaign
Payal Gwalani Jul 2, 2024 2:12 PM
'Delighted to associate with Eveready,' said the Olympic gold medallist about the collaboration
e4m Staff Mar 20, 2024 3:44 PM
The star athelete has also joined Team Visa ahead of the Olympic Games Paris 2024
As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints
e4m Staff Sep 25, 2023 8:13 AM
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
e4m Staff Sep 22, 2023 11:29 AM
e4m handpicks some of the creative tweets and uploads by brands
exchange4media Staff Aug 28, 2023 6:44 PM
The Olympian will promote the country to Indian travelers who have a taste for adventure
exchange4media Staff Nov 9, 2022 2:47 PM
The platform is part of TATA AIA’s suite of insurance solutions
exchange4media Staff Oct 15, 2022 8:20 AM
The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries
exchange4media Staff Aug 22, 2022 6:29 PM
The campaign ‘Khudse’ also features high jumper Dev Karthick and judo champ Olivia
exchange4media Staff Jul 30, 2022 8:17 AM
Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
Mansi Sharma May 18, 2022 8:18 AM
The latest marketing campaign #ChampionsKaChampion is the first in a series of films
exchange4media Staff Mar 25, 2022 1:25 PM
The campaign has been conceptualized with a ‘Do Good’ motto and uses visual effects
exchange4media Staff Feb 8, 2022 4:40 PM
Some other trending topics were Euro Cup and Tokyo Olympics
exchange4media Staff Dec 9, 2021 5:09 PM
VMAs, the Emmys, and the MET gala gave much fodder to memers; reels kept the audience hooked
exchange4media Staff Oct 14, 2021 8:55 AM
The first in the series of multiple communication pieces, premiered recently on YouTube
exchange4media Staff Oct 11, 2021 6:11 PM
The Olympian will be part of a two-week-long campaign launched across 9 categories in 15 Indic languages
exchange4media Staff Sep 29, 2021 11:22 AM
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
Mansi Sharma Sep 27, 2021 8:56 AM
Chopra has wowed the internet and the marketing fraternity with his acting prowess in a hilariously self-aware ad for the IPL comeback
Mansi Sharma Sep 20, 2021 10:21 AM
The first film went live on the day of the first match of the IPL season
exchange4media Staff Sep 20, 2021 9:48 AM
Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers
Mansi Sharma Sep 16, 2021 8:57 AM
On his association with the company, Chopra said that there is a need to educate Indians about life insurance & to help them plan their financial goals at the right time
exchange4media Staff Sep 8, 2021 12:36 PM
Sports and entertainment kept the netizens engaged throughout the month, reveals Starcom’s monthly report
exchange4media Staff Sep 4, 2021 8:42 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Aug 14, 2021 8:21 AM
Hockey news recorded 9.3M pageviews across the network during the Tokyo Olympics
exchange4media Staff Aug 12, 2021 11:59 AM
Media reports say that while brands have long-term deals till the 2024 Paris Olympics, the government also has plans to rope in the winning athletes for public service campaigns
exchange4media Staff Aug 9, 2021 8:59 AM
The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts
Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM
