Orry turns 'cooker' in new ad with Ranveer Brar for Philips Airfryer
In its new campaign, Orry will be attempting to cook with the Philips Signature Series Airfryer under the expert guidance of celebrity chef Ranveer Brar
Philips has launched the limited-edition Signature Series Airfryer equipped with Smart Sensing Technology in India and has collaborated with Orry and Chef Ranveer Brar. But the best part is, the all-new Philips Airfryer will do the cooking, and Orry gets to go home with the credits.
In its new campaign, Orry will be attempting to cook with the Philips Signature Series Airfryer under the expert guidance of celebrity chef Ranveer Brar. This playful approach humorously highlights the airfryer's user-friendliness – if Orry can do it, anyone can! Chef Ranveer Brar showcases the appliance’s versatility and ability to transform anyone into a capable home cook.
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Commenting on the new campaign, Pooja Baid, Chief Marketing Officer, Versuni India Home Solutions Ltd (formerly known as Philips Domestic Appliances), said, “The Philips Signature Series Airfryer is our top-of-the-line Airfryer, boasting an impressive tech stack that includes Smart Sensing Technology, Rapid Air Technology, and Fat Removal Technology. With its captivating design and the endorsement of Chef Ranveer Brar, it's like having a personal chef right in your own kitchen. Teaming up with Orry and Chef Ranveer Brar for this launch was a bold decision, one that has proven to be nothing short of brilliant. As leaders in the category, this campaign marks our commitment to furthering the Airfryer revolution in the country”.
The campaign starts with teasers and engaging comments on Instagram by Orry and Chef Ranveer Brar, piquing the audience's curiosity and building anticipation.
