POKKT to roll out influencer marketing platform CastingAsia in India
CastingAsia will use POKKT’s market leadership in India to bring measurability and transparency in the influencer marketing segment
AnyMind Group has announced the launch of influencer marketing platform, CastingAsia, in India through their Indian subsidiary, POKKT. CastingAsia is a full-stack influencer management platform that is paired with CastingAsia Creators Network, one of the largest influencers and creators’ networks in Asia.
The influencer marketing platform will be rolled out in India by AnyMind Group’s Indian outfit — POKKT, a leading in-app mobile gaming ads platform - along with a specialized team deployed for the Indian market.
Rohit Sharma, COO of Anymind group and Co-Founder of POKKT said, “Since POKKT’s Acquisition by AnyMind Group in March this year, this is a huge initiative for us and we are immensely committed to this project in terms of Investments and resources in the Indian market. With multiple marketing firms entering the lucrative segment of influencer marketing, we aim to introduce a systematic and measurable system, in the otherwise relatively fragmented market.”
“Moreover, we aim to leverage POKKT’s existing market leadership position and deep ties with Advertisers & Marketeers to catapult the CastingAsia business to great heights,” he added.
