Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
In a candid chat with e4m, Koli, who is associated with Gillette Venus, spoke about her 4-year-long association with the brand
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
The KlugKlug tech stack will help RPSG (FMCG) to find the right Influencers for their brand outreach
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
The Tweeb tool provides a robust influencer database, assisting brands in finding the perfect associations
Ranga, Managing Partner at N Ranga Rao & Sons Pvt Ltd, the makers of Cycle Pure Agarbathi, talks about the brand's marketing mix, product innovations and more
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Prior to joining Viral Pitch, Rahul was handling agency business at Momspresso
Goat will join GroupM, WPP’s media investment group, and merge with its influencer marketing solution INCA
The report was unveiled at the #GetItRight ASCI Brand Influencer Summit 2023
According to the transparency has emerged as the No.1 reason to trust influencers
Guest Column: Ajay Kulkarni, Business Head of Barcode Entertainment, shares tricks to make influencer-led campaign a success
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
e4m quizzed influencers and agencies for their views on the Consumer Affairs Ministry's new set of guidelines that demand complete transparency from influencers and celebs
Udit Sharma, Chief Revenue Officer, ShareChat & Moj, shares insights on influencer marketing and its direct impact on D2C brands
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
At the recently held e4m-INCA Influencer Marketing Conference, industry experts talked about building organic reach
At Impact Digital Influencer Conference 2022, Shuchi Sethi, Business Head, AnyTag India, shared insights on their approach to the changing and ever growing influencer and content marketing space
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers
The Impact Digital Influencer Awards 2022 will also be announced later in the day
The launch will be preceded by the second edition of the e4m Influencer Conference 2022
The OML-funded platform will help organise the influencer marketing economy by connecting brands with the right influencer and managing the entire campaign pipeline
After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers
The move will remove entry barriers and democratize influencer marketing function for brands and agencies
According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them
She will be heading the Talents Acquisition
Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021
Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency
Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers
This acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry
Prior to joining Qoruz, Vishnu worked as Regional Sales Head west at Cricbuzz
In partnership with upGrad, the PR firm aims at creating a future-ready workforce through upskilling their skillsets like social media, influencer marketing and more