influencer-marketing
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Kanchan Srivastava Aug 21, 2024 9:06 AM
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
e4m Staff Jul 18, 2024 12:33 PM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
Chehneet Kaur Jun 11, 2024 9:33 AM
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Sohini Ganguly May 24, 2024 8:51 AM
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
e4m Staff Mar 23, 2024 9:13 AM
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ravi Santhanam Feb 15, 2024 8:14 AM
In a candid chat with e4m, Koli, who is associated with Gillette Venus, spoke about her 4-year-long association with the brand
Tanzila Shaikh Jan 8, 2024 3:25 PM
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
e4m Staff Dec 30, 2023 8:48 AM
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
Tanzila Shaikh Dec 21, 2023 8:53 AM
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
Tanzila Shaikh Nov 16, 2023 9:12 AM
The KlugKlug tech stack will help RPSG (FMCG) to find the right Influencers for their brand outreach
e4m Staff Sep 15, 2023 11:52 AM
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
Piali Dasgupta Aug 31, 2023 11:42 AM
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
exchange4media Staff Jul 27, 2023 8:35 AM
The Tweeb tool provides a robust influencer database, assisting brands in finding the perfect associations
exchange4media Staff Jul 12, 2023 11:23 AM
Ranga, Managing Partner at N Ranga Rao & Sons Pvt Ltd, the makers of Cycle Pure Agarbathi, talks about the brand's marketing mix, product innovations and more
Aditi Gupta Jun 13, 2023 8:22 AM
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Tanzila Shaikh May 16, 2023 9:08 AM
Prior to joining Viral Pitch, Rahul was handling agency business at Momspresso
exchange4media Staff Apr 26, 2023 3:44 PM
Goat will join GroupM, WPP’s media investment group, and merge with its influencer marketing solution INCA
exchange4media Staff Mar 22, 2023 1:11 PM
The report was unveiled at the #GetItRight ASCI Brand Influencer Summit 2023
exchange4media Staff Feb 28, 2023 10:55 AM
According to the transparency has emerged as the No.1 reason to trust influencers
exchange4media Staff Feb 16, 2023 3:46 PM
Guest Column: Ajay Kulkarni, Business Head of Barcode Entertainment, shares tricks to make influencer-led campaign a success
Ajay Kulkarni Feb 8, 2023 6:33 PM
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Kanchan Srivastava Jan 30, 2023 9:07 AM
e4m quizzed influencers and agencies for their views on the Consumer Affairs Ministry's new set of guidelines that demand complete transparency from influencers and celebs
Tanzila Shaikh Jan 23, 2023 9:14 AM
Udit Sharma, Chief Revenue Officer, ShareChat & Moj, shares insights on influencer marketing and its direct impact on D2C brands
Tanya Dwivedi Dec 21, 2022 12:51 PM
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
exchange4media Staff Dec 2, 2022 3:59 PM
At the recently held e4m-INCA Influencer Marketing Conference, industry experts talked about building organic reach
exchange4media Staff Dec 1, 2022 7:33 PM
At Impact Digital Influencer Conference 2022, Shuchi Sethi, Business Head, AnyTag India, shared insights on their approach to the changing and ever growing influencer and content marketing space
exchange4media Staff Dec 1, 2022 8:37 AM
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
exchange4media Staff Dec 1, 2022 8:25 AM
The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers
exchange4media Staff Nov 30, 2022 1:45 PM
The Impact Digital Influencer Awards 2022 will also be announced later in the day
exchange4media Staff Nov 30, 2022 8:26 AM
The launch will be preceded by the second edition of the e4m Influencer Conference 2022
exchange4media Staff Nov 25, 2022 8:20 AM
The OML-funded platform will help organise the influencer marketing economy by connecting brands with the right influencer and managing the entire campaign pipeline
exchange4media Staff Sep 21, 2022 11:06 AM
After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers
Kanchan Srivastava Sep 12, 2022 8:32 AM
The move will remove entry barriers and democratize influencer marketing function for brands and agencies
exchange4media Staff Jul 18, 2022 7:02 PM
According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them
Kanchan Srivastava Jun 13, 2022 8:55 AM
Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021
exchange4media Staff Apr 13, 2022 1:28 PM
Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency
Shuchi Sethi Mar 2, 2022 9:01 AM
Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers
exchange4media Staff Feb 28, 2022 12:34 PM
This acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy
exchange4media Staff Feb 23, 2022 8:24 AM
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
Mansi Sharma Feb 4, 2022 8:30 AM
Starting today, we bring you success stories of ‘influencers’ who have been acknowledged for their contributions and great work in the industry
Mansi Sharma Nov 9, 2021 8:52 AM
Prior to joining Qoruz, Vishnu worked as Regional Sales Head west at Cricbuzz
exchange4media Staff Sep 27, 2021 5:33 PM
In partnership with upGrad, the PR firm aims at creating a future-ready workforce through upskilling their skillsets like social media, influencer marketing and more
exchange4media Staff Sep 23, 2021 2:20 PM
e4m Influencer Marketing Conference: M A Parthasarthy spoke to Nishant Kashikar, Anuja Mishra, Manasi Narasimhan, Gurpreet Singh, Sebastien Caurdron, and Aditya Aima
exchange4media Staff Sep 21, 2021 8:39 AM
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference
exchange4media Staff Sep 20, 2021 1:15 PM
