influencer-marketing
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
e4m Staff Jul 1, 2026 12:48 PM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
e4m Staff Jun 18, 2026 9:29 AM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 18, 2026 9:26 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
e4m Staff Jun 17, 2026 1:28 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
e4m Staff Jun 17, 2026 11:38 AM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
e4m Staff Jun 17, 2026 11:30 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
e4m Staff Jan 7, 2026 10:42 AM
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Kanchan Srivastava Aug 21, 2024 9:06 AM
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
e4m Staff Jul 18, 2024 12:33 PM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
Chehneet Kaur Jun 11, 2024 9:33 AM
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Sohini Ganguly May 24, 2024 8:51 AM
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
e4m Staff Mar 23, 2024 9:13 AM
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ravi Santhanam Feb 15, 2024 8:14 AM
In a candid chat with e4m, Koli, who is associated with Gillette Venus, spoke about her 4-year-long association with the brand
Tanzila Shaikh Jan 8, 2024 3:25 PM
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
e4m Staff Dec 30, 2023 8:48 AM
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
Tanzila Shaikh Dec 21, 2023 8:53 AM
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
Tanzila Shaikh Nov 16, 2023 9:12 AM
The KlugKlug tech stack will help RPSG (FMCG) to find the right Influencers for their brand outreach
e4m Staff Sep 15, 2023 11:52 AM
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
Piali Dasgupta Aug 31, 2023 11:42 AM
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
exchange4media Staff Jul 27, 2023 8:35 AM
The Tweeb tool provides a robust influencer database, assisting brands in finding the perfect associations
exchange4media Staff Jul 12, 2023 11:23 AM
Ranga, Managing Partner at N Ranga Rao & Sons Pvt Ltd, the makers of Cycle Pure Agarbathi, talks about the brand's marketing mix, product innovations and more
Aditi Gupta Jun 13, 2023 8:22 AM
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Tanzila Shaikh May 16, 2023 9:08 AM
Prior to joining Viral Pitch, Rahul was handling agency business at Momspresso
exchange4media Staff Apr 26, 2023 3:44 PM
Goat will join GroupM, WPP’s media investment group, and merge with its influencer marketing solution INCA
exchange4media Staff Mar 22, 2023 1:11 PM
The report was unveiled at the #GetItRight ASCI Brand Influencer Summit 2023
exchange4media Staff Feb 28, 2023 10:55 AM
According to the transparency has emerged as the No.1 reason to trust influencers
exchange4media Staff Feb 16, 2023 3:46 PM
Guest Column: Ajay Kulkarni, Business Head of Barcode Entertainment, shares tricks to make influencer-led campaign a success
Ajay Kulkarni Feb 8, 2023 6:33 PM
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Kanchan Srivastava Jan 30, 2023 9:07 AM
e4m quizzed influencers and agencies for their views on the Consumer Affairs Ministry's new set of guidelines that demand complete transparency from influencers and celebs
Tanzila Shaikh Jan 23, 2023 9:14 AM
Udit Sharma, Chief Revenue Officer, ShareChat & Moj, shares insights on influencer marketing and its direct impact on D2C brands
Tanya Dwivedi Dec 21, 2022 12:51 PM
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
exchange4media Staff Dec 2, 2022 3:59 PM
At the recently held e4m-INCA Influencer Marketing Conference, industry experts talked about building organic reach
exchange4media Staff Dec 1, 2022 7:33 PM
At Impact Digital Influencer Conference 2022, Shuchi Sethi, Business Head, AnyTag India, shared insights on their approach to the changing and ever growing influencer and content marketing space
exchange4media Staff Dec 1, 2022 8:37 AM
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
exchange4media Staff Dec 1, 2022 8:25 AM
The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers
exchange4media Staff Nov 30, 2022 1:45 PM
The Impact Digital Influencer Awards 2022 will also be announced later in the day
exchange4media Staff Nov 30, 2022 8:26 AM
The launch will be preceded by the second edition of the e4m Influencer Conference 2022
exchange4media Staff Nov 25, 2022 8:20 AM
The OML-funded platform will help organise the influencer marketing economy by connecting brands with the right influencer and managing the entire campaign pipeline
exchange4media Staff Sep 21, 2022 11:06 AM