ShareChat & Moj City Connects arrives in Ahmedabad

The event, powered by e4m, will feature industry leaders and brand custodians sharing insights on Bharat and Young India’s consumer behaviour

by exchange4media Staff
Published: Jul 21, 2023 6:05 PM | 3 min read

With evolving consumer behaviour and preferences, the Indian market is subject to rapid changes due to its dynamic nature. Marketers are now finding ways to tap a wider section of the audience, implement innovative and impactful marketing strategies, and adopt newer mediums like short-format videos to gain an edge over their competitors. ShareChat & Moj, in association with exchange4media Group, have rolled out the next phase of City Connects across Ahmedabad, Chennai, and Kolkata.

Ahmedabad will be the inaugural city to host the next phase of the event on July 21, where agency leaders, brand custodians, and business owners will address key behaviour themes for consumers from Bharat and young India and unlock the untapped potential of Short Format Videos (SFV).

As the next clusters of social media users emerge from the regional markets of Bharat, there has been an increasing emphasis on regional marketing, posing a challenge for marketers. The new set of users prefer regional languages as their main language on social media, and hence marketers need to find ways to decode and devise suitable marketing strategies for such an audience. To understand the cultural nuances and connect with their target audience, it is the need of the hour for marketers to have a partner on board to help them tailor their marketing approach to suit the unique needs and preferences of their audience.

In a bid to help marketers tap into this opportunity, Sharechat and Moj are organising City Connects. This is a unique opportunity for marketers to find out how Bharat and young India shop, what mediums they use, and their purchasing patterns. The one-of-a-kind initiative will facilitate meaningful conversations and equip leaders with consumer behaviour trends and cultural references to win over audiences.

Sharechat & Moj City Connects is an excellent opportunity for marketers to learn how Sharechat and Moj’s language-first capabilities can help them become relatable and relevant to consumers from Bharat and young India. This initiative will help marketers understand how content creation and Short-Format Video (SFV) could pave the pathway for brands to effectively reach India’s diverse demography and will help them derive actionable insights and a blueprint to drive growth.

Our enthralling line-up of speakers includes: