Sidharth Malhotra turns 38: The endorsement journey of the Shershaah star
The actor started his ad journey in 2005 as a little-known model for a hotel brand
Bollywood actor Sidharth Malhotra turns 38 today. After making his movie debut in 2012 in Student of the Year, Malhotra's career graph has seen a steady climb and he even carved a niche for himself in the highly competitive industry.
With professional success came endorsement deals. The actor has represented an array of brands such as Coca-Cola, Pepe Jeans, Euro, Ponds (HUL), Metro Shoes, Oppo F9 Pro, VIVO, Kwality walls, Nirav Modi Jewels, Men’s Fair and Lovely, Aquamagica, American Swan, Bru, and others.
Endorsements aside, he has also represented causes such as PETA's campaign for dog sterilisation in 2013. Malhotra's 20 million strong Instagram following also brings a bevvy of brands to his doorstep.
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On his special day, let's take a look at some of his ads and endorsements.
Ponds (HUL)
Malhotra began his brand advertising career almost eight years ago with Ponds (HUL). He made exclusive news in the advertising world when it was announced that he would be the first-ever actor to endorse a female cosmetic brand. Malhotra emerged as an actor who entered beauty brand endorsements after Bollywood divas.
Pepe Jeans India
Malhotra clinched clothing brand endorsement with Pepe jeans. He also appeared in the denim brand’s spring-summer 2018 campaign #MadeToCreate. The actor gained a lot of fan engagement after being announced as the first Indian ambassador of the international clothing brand in 2018.
Oppo
When Malhotra was gaining popularity in Bollywood, he was chosen as the face of the smartphone brand Oppo. He appeared in a TV commercial for Oppo along with Deepika Padukone.
Clarion Hotels
Among his oldest ads is the one for Clarion Hotels in 2005. A little-known Malhotra appeared in the ad, showcasing the luxury amenities of the hotel.
Brylcreem India
In 2016, Sidharth promoted a personal grooming major Brylcreem. Malhotra appeared along with his co-star Varun Dhawan after the grand success of Student of the Year which was released in 2012. The movie opened a plethora of opportunities for Malhotra in the advertising industry. Both actors appeared in the ‘Soch Badla Style Badla Campaign.’
Coca-Cola
In 2015, Malhotra appeared in Coca-Cola TV commercials along with his Student of the Year co-star Alia Bhatt. He appeared in one of the soft drink brand's ad again in 2016. Apart from Coke, he also promoted Sprite from the Coca Cola company.
New Zealand Tourism
In 2015, Tourism New Zealand declared Malhotra as the first brand ambassador for India. Sidharth love for nature, outdoor sports, and local cuisine made him the perfect choice for the new face of Tourism New Zealand.
Timex
The watchmaker unveiled its digital brand campaign – WE DON’T STOP™ with a brand film Malhotra and global influencers in 2021.
One Fit Plus
Malhotra appeared with his fiance Kiara Advani in an ad for One Fit Plus in 2021. The two endorsed India’s first multiplayer fitness gaming version within Fitwarz app.
