UltraTech Cement Limited bags 5 metals at Indian Marketing Awards 2023
The brand won 3 golds and 2 silver metals across categories for their creativity and innovation
The 10th edition of the Indian Marketing Awards (IMA) was held at Taj Santacruz, Mumbai on Friday, February 2. The Indian Marketing Awards honour organizations, individuals, and teams that have attained remarkable accomplishments through innovative marketing strategies. At the spectacular awards night, top brands and agencies from the marketing and advertising world bagged metals for their impressive marketing strategies.
At the IMA, UltraTech Cement Limited bagged three gold medals for their campaigns namely Yashashvi Pradhan - Best Pivot Initiative under ‘Best Pivot Initiative’ category, Baat Ghar Ki Wikipedia of Homebuilding campaign under ‘Best Use of Radio’ and Unlocking Homes, Unleashing Success: Unveiling the Pinnacle of Search Marketing Excellence in 'Ghar Ek Mauka Ek' campaign under the ‘Best Use of Search Marketing’ category.
UltraTech’s TVC 'Ghar Ek, Mauka Ek' has been conceptualised with the belief in the mantra that 'Home is built only once in a person's life'. Home-Building is an emotional journey for an Individual Home Builders’ (IHB). A long-lasting home needs a long-lasting foundation, and it all starts with the best cement. The 360-degree brand campaign– ‘Ghar Ek Mauka Ek’ by UltraTech is to sensitise homebuilders that since home is built only once they should build it with UltraTech Cement.
The award-winning campaign, #BaatGharKi, was conceptualised by UltraTech, coming from its deep-rooted understanding of the IHBs’ true motivation behind building a home. A home builder sees a home, not just as a structure but as an important life milestone. Most IHBs often feel the need for an expert to empower them in the process of building their first home. To address this need, the company conceptualised the #BaatGharKi campaign.
The Yashashvi Pradhan - Best Pivot Initiative was a unique recognition platform that was designed to honour and felicitate Pradhaans in UP. These Mukhyas, through their vision, big ambitions, and commitment towards development, ushered in a wave of progress for their communities/villages. UltraTech launched 'Yashasvi Mukhiya,' utilizing a multi-media strategy to effectively "Influence the Influencer." The brand crafted a unique platform to honour Gram Mukhiyas, extending its reach across the entire state of UP. The campaign, organized into nodes, unfolded concurrently throughout UP, culminating in a grand finale. This pioneering approach significantly heightened consideration and recommendation scores among both Mukhiyas and rural Independent Home-Builders (IHBs).
This year, the IMA 2023 jury was chaired by CK Venkataraman, Managing Director, Titan Company. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
