For the upcoming NBA India games, The Max (a joint venture of DDB Mudra and Tribes Group) projected a montage of breath-taking graphics and shots of basketball players along with hip-hop music at Mumbai’s iconic Gateway of India to bring alive the experience of NBA.
The event was part of the #NBAInMyBackyard campaign, a multi-channel experience designed by the agency for the basketball enthusiasts in India.
The campaign has been launched ahead of the first ever pre-season games to be played in India, between the Sacramento Kings and the Indiana Pacers in Mumbai.
It includes a television commercial, traditional OOH, radio, digital and on ground engagements.