When #NBAInMyBackyard campaign lit up Gateway of India
For the upcoming NBA India games, The Max (a venture of DDB Mudra and Tribes Group) projected a montage of breath-taking graphics and shots of basketball players at Mumbai’s iconic Gateway of India
For the upcoming NBA India games, The Max (a joint venture of DDB Mudra and Tribes Group) projected a montage of breath-taking graphics and shots of basketball players along with hip-hop music at Mumbai’s iconic Gateway of India to bring alive the experience of NBA.
The event was part of the #NBAInMyBackyard campaign, a multi-channel experience designed by the agency for the basketball enthusiasts in India.
The campaign has been launched ahead of the first ever pre-season games to be played in India, between the Sacramento Kings and the Indiana Pacers in Mumbai.
It includes a television commercial, traditional OOH, radio, digital and on ground engagements.
