Why Ranbir Kapoor is the rockstar for brands

From his debut in 'Saawariya' to performances over the years in movies like 'Rockstar', 'Barfi!', and 'Sanju', Kapoor showcased his versatility as an actor time and again. Kapoor and Alia Bhatt-starrer Brahmastra was one of the most widely talked about movies of 2022. 

But beyond the realm of cinema, his appeal extends to the world of advertising, where he has become a sought-after face for various brands. Brands like PepsiCo's Lays, Oreo-Cadbury, Renault, Flipkart have associated themselves with the Rockstar actor in the past. 

Even though Kapoor is not officially present on social media, he is still preferred by a range of brands to become their face. According to a Duff and Phelps report, Kapoor has a net worth of Rs 322 crore. The combined net worth of Kapoor and Bhatt stands around Rs 839 crore. 

Myntra

Garnering around 136 million views on YouTube, Kapoor was featured in Myntra's 'Be Extraordinary Everyday' campaign. He was onboarded as the brand ambassador in February 2023, for the fashion e-commerce brand. 

Rungta Steel

He also featured in Rungta Steel's 'Life Partner' as film, alongside his wife, Alia Bhatt. 

The actors were seen in an exchange where Kapoor is seen discussing the standout features of what Bhatt assumes to be about their relationship but turns out it was Rungta Steel TMT Bar that Kapoor talks about- one that is long-lasting, strong, shock-absorbent and stays by your side. 

Storia Foods

Storia Foods also joined hands with Kapoor for a fun digital film in 2022. The brand association kick-started with the launch of the film, conceptualized by The Script Room, that captured a quirky interaction between Kapoor and his new friend, a chimpanzee.

Asian Paints

Asian Paints featured Kapoor in its new ad for Apex Ultima Protek, earlier this year. 

Conceptualized by Ogilvy India and brought alive by director Abhinay Deo, the ad for Ultima Protek showcased Kapoor in never seen before roles - a master magician carrying out popular vanishing tricks and a confident Ultima Protek contractor. 

It was an ad featuring Ranbir vs Ranbir!

Moneyview

Fintech platform moneyview announced in April 2023, that it has onboarded Kapoor as its new brand ambassador. The collaboration came at the back of moneyview scaling its presence across the country. 

Kapoor represents the new-age, wise and versatile qualities of the current generation of individuals who work hard and like to experiment, the company said in a press statement.