World Health Day: e4m Health & Wellness Marketing Awards promote healthier habits

A timeless truth that stands unwavering at all times is that health is the true form of wealth! Individuals have realised that health is an invaluable asset today and hence embracing healthier lifestyles, consuming healthy food and cultivating mindfulness are no longer optional pursuits but essential components of everyday life. Consumers prioritise health above many other factors and are willing to invest in nutritious and fresh food. Moreover, brands today are increasingly striving to develop products that enhance the quality of their customers' lives.

Today, World Health Day is being celebrated worldwide, serving as a global platform to raise awareness about health issues and promote healthier living habits worldwide. The special day is an initiative of the World Health Organization (WHO) which aims to educate people about the importance of prioritising health and well-being in our lives. From combating infectious diseases to promoting mental health awareness, World Health Day encourages individuals, organizations, and governments to come together in solidarity to address health challenges and strive towards achieving universal health coverage.

In the spirit of World Health Day, the exchange4media Group is thrilled to present the 5th edition of e4m Health & Wellness Marketing Awards. The awards aim to recognize and celebrate outstanding initiatives in the health and wellness marketing sector. These awards shine a spotlight on innovative campaigns, strategies, and initiatives that promote healthier lifestyles.

The e4m Health & Wellness Marketing Awards 2024 are broadly divided into 13 main categories which are further sub-divided into several sub-categories. If your brand is creating healthier alternatives and helping people in maintaining a healthy lifestyle and overall wellness, nominate for the upcoming e4m Health & Wellness Marketing Awards 2024 awards now! By acknowledging excellence in health and wellness marketing, the awards not only honour industry leaders but also inspire others to leverage the power of marketing to advance public health goals.

Through creative and impactful campaigns, these initiatives play a crucial role in shaping attitudes and influencing consumer behaviour to a large extent. Join us in honouring the trailblazers who are shaping the future of health and wellness through their innovative products and impactful marketing strategies!

Speaking on the occasion of World Health Day, Ritu Mittal - Head - Marketing & Digital, Bayer Consumer Health India, said, "On this World Health Day, let's prioritize holistic well-being through self-care. At Bayer, we're dedicated to providing accessible, affordable, and effective self-care solutions to households across India. Empowering individuals to ASK questions, KNOW reliable information, and ACT towards better health is paramount. Through fostering a supportive ecosystem, partnering with experts, and encouraging behavioural change, we aim to break misconceptions and promote self-care practices. Recently, in partnership with NDTV, we launched an initiative 'One Nation, 100% Nutrition,' urging consumers to embrace adequate nutrition by adopting a healthy diet and incorporating the right supplements like Supradyn Daily for the next 28 days. Together, let's pledge to prioritize health, ensuring a happier, healthier future for all."

Riya Shetty, Co-Founder at Pentacle, Healthcare Advertising, echoed the same sentiments and said, “Healthy eating is everything. Small changes can create a big impact, influencing the way we think, work, and sleep. On this World Health Day, I urge everyone to be conscious of what and how much we eat in order to lead an active life”.

"On this World Health Day, we are reminded that the greatest investment we can make for our well-being, is in prevention and proactive health management. At Narayana Health, we firmly believe that staying ahead of illnesses through regular check-ups, healthy lifestyle choices, and early detection can truly transform lives. A Prevention first mind-set & taking care of our body on a daily basis can drastically reduce our future disease burden. Let's make a commitment today to prioritize our health, because a healthy today builds a vibrant tomorrow," said Dr Ashish Bajaj, CMO, Narayana Health.

"As the age-old adage goes, "Health is Wealth," and this rings true even in today's modern era. It's crucial for everyone to prioritize their health above all else, as no one else can do it for you. On World Health Day, let's commemorate the blessing of good health and pledge to care for ourselves and one another," said Sunil Nat, Head of E-Commerce & Digital Strategy ( Consumer, Prescription & Aesthetics), Galderma.

The deadline to enter the e4m Health & Wellness Marketing Awards 2024 is April 10, 2024. If your brand is taking healthier steps for a vibrant life and overall wellness and making its consumers’ lives better, click here to register: https://e4mevents.com/e4m-health-wellness-marketing-awards-2024/register