AajTak's Suniye Netaji campaign concludes on a high note
The culmination of the campaign saw the delivery of a token bundle comprising 50K postcards
AajTak's Suniye Netaji Campaign drew to a close, marking a significant milestone in citizen engagement across 100+ towns. The campaign, which featured life-sized cut-outs of leaders, encouraged citizens to voice their concerns by writing on postcards. Notably, a majority expressed a desire to connect directly with the Prime Minister.
The culmination of the campaign saw the delivery of a token bundle comprising 50,000 postcards filled with the hopes, aspirations, and concerns of the people, directly to the Prime Minister.
Vivek Malhotra, Group CMO & COO Consumer Revenue (INDIA TODAY Group), expressed gratitude and awe at the campaign's success. He remarked on the profound bond between leaders and citizens, emphasizing the power of democracy in bringing them together.
"I am overwhelmed with gratitude as we witnessed the remarkable conclusion today of AajTak Suniye Netaji Campaign. The power of democracy is the unwavering bond between leaders and their people. I'm so humbled that it was possible for us to pick this insight and bring them together. Gratitude and awe on how everything just fell in place," wrote Vivek Malhotra in his LinkedIn post.
The Suniye Netaji Campaign served as a platform for citizens to voice their concerns and aspirations, highlighting the essence of participatory democracy in shaping governance and policy decisions.
