BCCI domestic media rights: TV vs Digital
For television rights the battle is between the two major broadcasters, Star India and Sony Pictures Network India. Meanwhile, the competition is going to be tough among the digital players as well.
After the Indian Premier League (IPL), the sports governing body BCCI is all set for the auction of the telecast rights of all India matches held in India, on 27 March. For television rights, the battle is between the two major broadcasters, Star India and Sony Pictures Network India. Meanwhile, competition is going to be tough between the digital players as well.
Ashish Bhasin Chairman & CEO, South Asia Dentsu Aegis Network said, “Digital definitely is going to be fast growing in all forms of cricket. Therefore, the digital rights will also be valuable. In fact, digital rights will command relatively faster growth than non-digital rights. For telecom and digital media companies, it will be of high interest.”
As per the media reports, it is going to be a tough fight between Star and Sony for television, and Google, Facebook, Reliance Jio and Amazon Prime Video are among the digital players who have picked up the tender document.
“Nothing to announce in this space but we always looked at all categories,” Amazon Prime Video told exchange4media when asked about the bidding.
RC Venkateish, former CEO of Dish TV and ex-India chief of ESPN-Star Sports Network, said in news reports that Jio (RIL) and Facebook will be serious players.
Talking about the domestic cricket rights monetization value, Bhasin mentioned, “Of course it has value to be monetized and it has been consistently monetized. How much will they be able to monetize is a different question. Cricket, with highest viewership in India and has always been monetized. The level of monetization depends on the interest in the particular series. I have noticed particularly when India is playing well the viewership moves with the team performance.”
Though both broadcasters have hinted that they are less dependent on BCCI media rights, it will be interesting to see who grabs the rights and how the battle will be fought by the broadcasters and the digital players.
“Cricket in India is universally watched and therefore there will be a keen contest. Star has the IPL rights including digital. I am sure they will be keen on adding this one as well. On the other hand, Sony has significant experience and would want the rights as well, since they lost the IPL rights,” added Bhasin.
The rights include all international and domestic cricket tournaments (including the Ranji Trophy and the Irani Cup) which are to be played in India until March 31, 2023.
According to media reports, the base price set by the BCCI for television and digital rights is Rs 33 crores and Rs 7 crores per match respectively, which is lower than the existing price of Rs 43 crore per match. It is expected that there will be a total number of 100 matches taking plce during the 5 year window.
Ashish Bhasin Chairman & CEO, South Asia Dentsu Aegis Network said, “Digital definitely is going to be fast growing in all forms of cricket. Therefore, the digital rights will also be valuable. In fact, digital rights will command relatively faster growth than non-digital rights. For telecom and digital media companies, it will be of high interest.”
As per the media reports, it is going to be a tough fight between Star and Sony for television, and Google, Facebook, Reliance Jio and Amazon Prime Video are among the digital players who have picked up the tender document.
“Nothing to announce in this space but we always looked at all categories,” Amazon Prime Video told exchange4media when asked about the bidding.
RC Venkateish, former CEO of Dish TV and ex-India chief of ESPN-Star Sports Network, said in news reports that Jio (RIL) and Facebook will be serious players.
Talking about the domestic cricket rights monetization value, Bhasin mentioned, “Of course it has value to be monetized and it has been consistently monetized. How much will they be able to monetize is a different question. Cricket, with highest viewership in India and has always been monetized. The level of monetization depends on the interest in the particular series. I have noticed particularly when India is playing well the viewership moves with the team performance.”
Though both broadcasters have hinted that they are less dependent on BCCI media rights, it will be interesting to see who grabs the rights and how the battle will be fought by the broadcasters and the digital players.
“Cricket in India is universally watched and therefore there will be a keen contest. Star has the IPL rights including digital. I am sure they will be keen on adding this one as well. On the other hand, Sony has significant experience and would want the rights as well, since they lost the IPL rights,” added Bhasin.
The rights include all international and domestic cricket tournaments (including the Ranji Trophy and the Irani Cup) which are to be played in India until March 31, 2023.
According to media reports, the base price set by the BCCI for television and digital rights is Rs 33 crores and Rs 7 crores per match respectively, which is lower than the existing price of Rs 43 crore per match. It is expected that there will be a total number of 100 matches taking plce during the 5 year window.
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Amazon prime video
Bcci
Dsport
Facebook india
Google
Rc venkateish
Reliance jio
Sony pictures network india
Star india network
