Airport OOH advertising is an open envelope of opportunities: Shiv Kumar

Shiv Kumar, Chief Marketing & Passenger Experience Officer, Manohar International Airport, spoke at the e4m NEONS OOH Conference

by exchange4media Staff
Published: May 19, 2023 3:54 PM | 2 min read

ooh conference

At e4m NEONS OOH Conference, Shiv Kumar, Chief Marketing & Passenger Experience Officer, Manohar International Airport, spoke about how airports are very impactful places for OOH advertising since most passengers have at least 45 mins to one hour of free time before boarding the flight.

Kumar began his address by speaking about the industry during the Covid times. He said, “In 2020, the industry was impacted in a tremendous manner for almost 2 months as the airlines were not functioning. It had a huge impact on the lives of people. With normalcy coming back, today, the Indian industry is able to handle one billion trips.”

He shared that India has 140 airports which include heliports and water drones and the number is expected to reach 220 by the end of 2025.

Kumar shared many case studies where it created an impact for the brand to advertise on airports as it becomes a part of the memory of the travelers and sometimes they tend to share it on their social media. He said, “We share travel experiences on social media. Airport advertising is always attended by the receptive audience, they are all waiting for the flight, you have time with each of them. This is the time you can influence their minds.”

In conclusion of his address, Kumar said, “The audience is already there, you need to grab their attention and interrupt their thought process and that's when the results are guaranteed.

Airport OOH advertising is an open envelope of opportunities, he said.

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