BMC likely to completely restrict digital video hoardings
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
BMC's draft hoarding policy is likely to enforce a complete restriction on digital video hoardings, as per media reports.
The BMC policy is expected to propose a gap of eight seconds between images displayed on digital hoardings.
e4m reported on July 17 that the BMC was contemplating banning of video ads on DOOH.
The traffic police department is believed to have made a recommendation in this regard, urging the BMC to consider it in the upcoming policy.
Experts speaking to e4m had raised concerns that animated or video ads on billboards distract not only drivers but also pedestrians.
We had also learnt from sources that the guidelines for the digital screens will be part of the main OOH policy, which is in the final stages, but may be released later as deliberations on technical aspects of certain provisions are still on.
BMC's technical committee is also considering that luminosity of digital screens should be capped at 3.2 times of the ambience light during the night.
