The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
The media owners argue the BMC can’t bring a new policy for eight more years
The civic body has received 38 representations over the draft policy so far
BMC’s draft policy refers to Railways at many places
IOAA has demanded that the timeline of feedback should be extended from two weeks to two months
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
The draft will also encompass guidelines for digitised hoardings following complaints by citizens and motorist
These billboards, the civic body said, exceed the approved size
As part of the 'Mirchi Voting Signal' initiative, a LIVE radio station will be set up at the iconic heritage landmark and a selfie point opposite the BMC Headquarters near CST from May 15 to 17
The Deputy Municipal Commissioner of Special Projects spoke exclusively to e4m on promoting digital OOH and facilitating growth of outdoor advertising in the city
As part of the campaign, the warning device will be installed beneath a manhole and will send an alert if the cover is dislodged
Orion Advertisers & Selvel Publicity have been pulled up by BMC for allegedly hacking trees to prevent them from obscuring their billboards
Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards
In the interview Somaiya criticised BMC Commissioner, IS Chahal, for claiming credit for reducing numbers of coronavirus cases in Mumbai city.
Individual donations on 'Milkar for Mumbai' will be matched 5X by Milkar’s corporate partners like G&B, RPG Foundation and ATE Chandra Foundation
McDonald’s has already distributed over 1700 meals in close to 10 BMC wards, which Salaam Bombay has delivered through various NGOs across Mumbai
If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee
Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic
As part of the initiative along with Project India, 10,000 khakhi coloured kits have been given to the Mumbai Police too
We look at some of the social media posts by institutions and brands that stood out, as tributes kept pouring in for the veteran actor
A majority of those infected contracted the virus while covering the Dharavi area for coronavirus news
With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth
The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra
The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair