Valentine's Day: Brands take the OOH route to celebrate love
Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns
Out-of-home advertising has always been very much in demand during much-awaited festivals like Christmas, Diwali, Republic Day, and Valentine’s is no exception. But, not all brands suggested to be lovey-dovey either, some of them made sure self-love prevails too. Some brands also "coupled up" this year with billboard banters and matching hoardings. Let’s have a look at some of the best OOH ads we found this Valentine’s Day:
Ajio
This e-commerce platform unleashed its creativity with witty billboards which said, “If you’re in a situationship, 40% off on shoes (run asap)” or “If you’re in a toxic relationship, 50% off on bags (pack & leave them now). Their hashtag #VdayNahiMeDay even promoted how to prioritise oneself over relationships on the billboards in simple yet impactful navy-blue colours.
Cadbury
Going traditional, Cadbury advised all love birds ‘This Valentine’s, go far to make them blush!’ with their iconic limited edition Dairy Milk Silk featuring a heart in the middle. The brand chose to go for colours that speak of love and romance like pink and purple.
Blinkit
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Just next to Cadbury’s billboard was this quick commerce brand’s ad that was painted in their brand colour of yellow. The board said, ‘Near, far, wherever you are, Get Cadbury Silk delivered in 10 minutes’ with a large Cadbury Silk in the corner.
Tinder
Acing the game of smart positioning in OOH, Tinder India collaborated with Blinkit to double V-day fun by using just words/phrases on their billboards, that are applicable to consumers of both brands. If Tinder’s board said ‘Matches?’ (dating app matches), Blinkit’s said ‘Matches?’(matchsticks) too. Another one said, “Find the butter to your toast” for both brands, translating to the metaphorical pairing of significant others for Tinder’s consumer and just groceries for Blinkit’s. Sounds fun right?
Swiggy
Swiggy Instamart showcased the convenience and versatility of their Valentine's Day offerings. The campaign presents an interesting interpretation of what constitutes an ‘emergency’. The quick-commerce brand plans to become the rescuer of every person experiencing a ‘love emergency’. Gifts for different love emergencies like teddy bears, chocolates, and flowers were placed inside glass boxes at strategic locations such as the World Mark- II in Gurugram and the Bandstand at Bandra, Mumbai.
Khiladi Adda
Right next to Cadbury was a billboard Khiladi Adda’s billboard made passersby giggle as it said, ‘Pyar mein katega, Khiladi Adda games mai nahi’. Even though the brand did not cater directly to the audience that would expect a Valntine’s ad from Khiladi Adda, they were smart enough to use this placement for some eyeballs.
Bumble
