Reliance Jio and Airtel indulged in a similar exchange with each other last Valentine's Day

e4m Staff Feb 14, 2024 12:27 PM

Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns

Chehneet Kaur Feb 14, 2024 10:55 AM

Authenticity, relatability and creativity that couple influencers bring to their content is what draws brands towards them, according to experts

Tanzila Shaikh Feb 14, 2024 8:59 AM

There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year

Tanzila Shaikh Feb 13, 2024 8:24 AM

Swiggy has associated with Talented for the second season of this campaign

e4m Staff Feb 12, 2024 1:27 PM

Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love

exchange4media Staff Feb 14, 2023 8:48 AM

The #PartnerInSuccess campaign advocates equality in love, effort, time and care in relationships

exchange4media Staff Jan 30, 2023 2:29 PM

The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns

Mansi Sharma Mar 3, 2022 8:39 AM

This #BetterHalf campaign highlights the brand’s key USP product, the Half & Half pizza

exchange4media Staff Feb 14, 2022 4:25 PM

The campaign focuses on the brand’s proposition of long-lasting

exchange4media Staff Feb 14, 2022 1:53 PM

Brand ambassadors Alia Bhatt & Siddhant Chaturvedi share posts with light-hearted videos

exchange4media Staff Feb 14, 2022 12:56 PM

The ‘Made with Love, For Your Love' campaign features the much-loved couple- Sargun Mehta and Ravi Dubey 

exchange4media Staff Feb 14, 2022 12:54 PM

The film portrays how love actually can be found in the most ordinary places every single day

exchange4media Staff Feb 14, 2022 11:02 AM

OYO’s #LetLoveIn campaign will be seen across regions, including India, the USA, the UK and South-East Asia

exchange4media Staff Feb 14, 2022 10:20 AM

The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles

exchange4media Staff Feb 14, 2022 8:36 AM

The #BestSaidWithSKINN campaign celebrates love which is more about the deep sense of assurance that comes over a period of time

exchange4media Staff Feb 13, 2022 10:00 AM

The song features three real-life couples along with Venkat Sriram and Varsha HK

exchange4media Staff Feb 12, 2022 11:18 AM

The ‘Single Single’ song, created as a brand solution content for Cadbury 5 Star, will debut exclusively on Viacom18’s social media handles

exchange4media Staff Feb 12, 2022 10:06 AM

From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love

exchange4media Staff Feb 12, 2022 8:39 AM

The ‘Swag Se Solo’ campaign is a quirky digital film, featuring the actor and brand ambassador

exchange4media Staff Feb 8, 2022 12:44 PM

The campaign has been launched in 6 languages across TV and social media platforms

exchange4media Staff Feb 15, 2021 1:36 PM

The campaign will debut on Nykaa TV and will also feature across Instagram, Facebook, and LinkedIn platforms of Nykaa from 14th Feb onwards

exchange4media Staff Feb 14, 2021 10:00 AM

The brand will be working with their ambassadors and influencers to spread the message of loving oneself through innovative ‘Love At First Scoop’ videos

exchange4media Staff Feb 13, 2021 6:00 PM

The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge

exchange4media Staff Feb 13, 2021 4:00 PM

The campaign is set to go live across Little Heart’s social media handles

exchange4media Staff Feb 13, 2021 8:16 AM

The campaign presents a unique digital talking teddy named Labhlitis Messiah who will provide viewers a platform to express their feelings and convey their love to their special someone

exchange4media Staff Feb 10, 2021 3:48 PM

The channel is set to telecast the movie at 12 pm on 14th February

exchange4media Staff Feb 10, 2021 1:26 PM

The show will feature real and 'reel' life couples from Tamil TV industry

exchange4media Staff Feb 9, 2021 11:06 AM

Pepsi’s #SwagStepChallenge created a record of 51 billion hits on TikTok

exchange4media Staff Feb 24, 2020 11:29 AM

Moving away from conventional romance-skewed promotions, the platform explored the reality of love for its MX Original series – Pawan and Pooja

exchange4media Staff Feb 22, 2020 8:19 AM

According to a report by Tonic Worldwide’s division Gipsi, searches for eco-friendly gifting options have risen 67% from 2017 to 2019

exchange4media Staff Feb 17, 2020 11:53 AM

The brand took it on themselves to ask their audience fun questions related to corner seats and Valentine’s Day

exchange4media Staff Feb 17, 2020 11:35 AM

The digital film highlights there is nothing private about public places

exchange4media Staff Feb 15, 2020 11:33 AM

The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa

exchange4media Staff Feb 14, 2020 4:26 PM

The brand also shared cheat sheets on how to survive this week of love

exchange4media Staff Feb 14, 2020 2:26 PM

The short digital film showcases how an upset wife keeps leaving notes in her husband’s shirt pocket – and he obliges to her demands

exchange4media Staff Feb 14, 2020 1:50 PM

Ferrero Rocher is also creating a unique brand experience for its consumers through in-store visibility, shopper activation, digital and social media engagement

exchange4media Staff Feb 13, 2020 7:35 PM

For the campaign, the company will give away unique rewards to customers by encouraging them to ‘Break up’ with their broadband provider and connect with ACT Fibernet

exchange4media Staff Feb 13, 2020 6:01 PM

The campaign will be rolled out with high impact outdoors, digital and in-store promotions

exchange4media Staff Feb 13, 2020 4:01 PM

Watch how Shilpa Shetty, Madhuri Dixit, Riteish Deshmukh and others from the tinsel town have been ringing in Valentine's week

exchange4media Staff Feb 13, 2020 2:22 PM

Perfetti Van Melle India has joined hands with the Love Aaj Kal 2 team for a new TVC to cash in on the Valentine’s Day buzz

exchange4media Staff Feb 13, 2020 10:30 AM

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

The #loveyourlingo campaign invites netizens to express and share their love for their mother tongue that connect them with their roots

exchange4media Staff Feb 12, 2020 6:56 PM

The messaging app revealed that over one billion love stickers were exchanged by users in 2019

exchange4media Staff Feb 12, 2020 4:17 PM

The campaign uses colour-play with red, the colour synonymous to love and emphasises the idea of #WearRedWithCentral

exchange4media Staff Feb 12, 2020 10:58 AM

Nestlé KitKat Valentine's campaign narrates new-age love stories through innovative packaging, when put together they form complete messages

exchange4media Staff Feb 10, 2020 4:06 PM

Conceptualised by Dentsu Webchutney, the campaign is live across the digital platform from 25th of January until 15th February 2020

exchange4media Staff Feb 9, 2020 10:00 AM

The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day

exchange4media Staff Jan 25, 2020 4:05 PM