Citizen collaborates with ‘Batman’ to go outdoors
In a bid to promote its new Super Titanium watch collection, Citizen Watches has extended its promotions to the airports space and tied up with the movie ‘Batman’
Citizen Watches has extended promotions of its Super Titanium watch collection at the Bangalore International Airport Ltd (BIAL) to create top of mind recall and buzz for their brand amongst the premium airport passengers by acquiring an impactful media at a most strategic location. The campaign was executed by JCDecaux.
The campaign made use of one of the most impactful Light Boxes at BIAL domestic arrival, which captured eye balls of potential customers and owners of Citizen Watches. The campaign concept was exclusively designed considering and targeting the sophisticated air passengers.
Elaborating on the thought process behind the campaign, Katsusuke Tokura, Managing Director, Citizen Watches India, said, “The ‘Batman’ symbolises resilience and toughness, which co-relates to the new Super Titanium collection from Citizen, ensuring a strong co-branding message to our target consumer.”
The domestic arrival of the BIAL was chosen as the strategic location for the campaign. This was done keeping in mind the sophisticated and aspiring BIAL passengers. This display strengthens the impression of the brand, maintaining lasting recall through its dominating presence.
Commenting on the campaign execution, Aditya Sengupta, Marketing Manager, Citizen Watches India, said, “BIAL is one of the key airports in India with heavy traffic flow. The sites are present at critical locations and are visible from different directions, helping in maximising the brand’s appeal to the targeted consumer. Would also like to appreciate JCDecaux’s support to create the magic with excellent printing and frequent maintenance, ensuring long life of the visuals. We look forward to partner with JCDecaux for many such campaigns.”
