CNBC TV18 Prime HD campaigns hit retail space
CNBC TV18 Prime HD has used the retail space for its latest campaign across Croma outlets in five prime markets.
One can now get a taste of high definition at prime locations as the new CNBC TV18 Prime HD channel is showcasing its HD content across Croma stores in five prime markets – Mumbai, Delhi, Chennai, Bangalore and Ahemdabad. Aurora Comms is executing this campaign across Croma stores.
Commenting on the new campaign execution, Samir Vithlani, Director, Key Accounts, Aurora Comms, said, “This is all about experiential marketing. While some of the brands use the medium as pure-play display medium, for some it also works as experiential or sampling. We suggested brand CNBC Prime HD to do sampling exercise and the client appreciated the idea and showcased it across the retail spend zones. It is our endeavor to deliver targeted consumers in contextual manner. Croma attracts intellectual consumers and therefore we worked on offering branding and showcasing the channel across these stores.”
Aurora Comms has been successfully running various campaigns across electronic stores connecting premium brands with technology climbers What they have started as an innovation almost a year ago is now a new means to the medium.
CNBC Prime HD is being broadcast live across various Croma stores in the multiple cities. As in the case of the latest HD channel launch on the block, CNBC Prime HD reaches out to premium consumers of the electronic stores Croma through streaming of HD channel across multiple LCD panels displayed in the store, creating an ambience of High Definition broadcast. The channel has also taken some façades for branding as a part of their out of home campaign.
