Have plans to go green and invest in DOOH: Yogesh Lakhani, Bright Outdoor Media

Lakhani, CMD, Bright Outdoor Media, talks about his investment plans for the OOH agency after it went public

by Tanzila Shaikh
Published: Mar 31, 2023 9:10 AM | 2 min read

Back in February, e4m broke the news of OOH company Bright Outdoor Media going public, seeking an investment of Rs 55 crore and wanting to dilute 25%. The IPO went well and the company’s initial ask was oversubscribed. The company had shared that the Rs 55.48-crore public issue of the company received an overwhelming response. It was oversubscribed 1.27 times despite the volatile market conditions. While the retail category saw a 1.15X subscription, the NII category received bids that were 1.39 times that of the quote.

We spoke to Dr Yogesh Lakhani to understand his plans for the investment he received. He expressed his gratitude and spoke about his plans to go green and go digital.

Here are the snippets of the interview:

Did you expect to be oversubscribed? How much percentage are you diluting and what should investors expect?
I believe in hard work and dedication. Rest I leave it up to the almighty as he has never failed me. We will implement the procedures as we have planned.

You said you will be investing in DOOH. Could you please elaborate on that?
As said, we will invest in opening up different verticals to give value for money to my investors by going for DOOH and going Green. We will also invest in a digital agency and innovative options in OOH as available globally.

The DOOH industry is exploding worldwide. How are you gearing up for the same?
DOOH is the future as per the trend emerging globally as well as locally and yes we have plans to go GREEN and Digital in the next 5 years.

What do you envision for Bright Outdoor Media?
We will keep on expanding and getting the best for the client as a commitment that we have given to all.