Jumboking rolls out 'Burgers on the Go' campaign
The brand has launched the campaign posters across 35 Mumbai suburban railway stations and local trains
Jumboking has come up with a new ATL marketing campaign #BurgersOnTheGo. Launched in Mumbai, the campaign aims to underscore Jumboking's core positioning as India's favourite 'on-the-go' vegetarian burger brand. The brand has launched the campaign posters at strategic locations across 35 railway stations and local trains on Central, Western and Harbour line.
"The messaging is on point with our brand philosophy of giving quick service to our customers comprising young working professionals, students, and anyone conscious of hygienic snacking. The campaign aims to remind them to take a well-deserved break from their hectic schedule with Jumboking burgers. By bringing convenience to India’s commuters- across metros, trains, bus stations and airports, Jumboking has found a place in people's daily routine,” shares Dheeraj Gupta, Founder and MD, Jumboking Foods.
For the current campaign- #BreakTohBantaHai, JUMBOKING has chosen to keep the campaign messaging in hinglish to honour Mumbai's vibrant cosmopolitan culture.
